Title: Research into the development of social media strategies in corporate communication, directed to the consumer. A study of the perception and adoption of social media among marketing and public relations professionals in Flanders.
Type: Graduation Thesis
Author: Rob van Alphen
School: Vrije Universiteit Brussel
Degree: Master in Communication Sciences
Linkedin: http://www.linkedin.com/in/advertisinggenius
Twitter: http://twitter.com/Adgenius
Download: 17134055-Thesis-Development-of-social-media-strategies-in-external-organizational-communication
Slideshare Presentations:
Social media strategy : what, why, how
View more documents from Rob van Alphen.
Social Media Survey (Belgium) results
View more presentations from Rob van Alphen.
Filed under: Student papers, Studies, alphen, communication, graduation, paper, research, rob, social media, student, study, thesis
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