Title: Power to the people. Social media tracker wave 4.
Subject: Investigation into the rise of social media.
Author: Glenn Parker
Company: Universal McCann
Welcome to the fourth instalment of UM’s ongoing investigation into the rise of social media. After three waves of growth across all social media platforms, this time the picture is nuanced and much more interesting. Consumers continue to flock to digital destinations in order to create and share content, but they are now becoming more selective in terms of where they are doing it.
Remark: Study includes Belgium
Extra info about previous waves on B.V.L.G.: http://bvlg.blogspot.com/2008/04/universal-mccann-wave-3-report.html