Title: The evaluation of social media effects on marketing communications: the UK consumers’ perspective.
Type: Graduation Thesis
Author: Giedrius Ivanauskas
Short:
“Purpose – The evaluation of Social Media as affective marketing communications tool and channel. The identification of consumer‟s profile of Social Media in the UK.
Design/methodology/approach – The quantitative research was conducted by arranging consumer survey among social media users. The deductive logic was used to verify the hypothesis.
Findings – The general UK consumer profiles were identified. The hypotheses were proven that social media can be a valuable tool and channel for marketing communications.”
School: London Metropolitan University
Degree: Master International Business and Marketing
Blog: http://giedriusi.wordpress.com/
Filed under: Student papers, Studies, ivanauskas, London, paper, social media, student, thesis, UK
Hi,
I am Tijo George from Kerala, India, doing my final year MBA from Mahatma Gandhi University. While I was searching for a research topic I came across your research paper on “The evaluation of social media effects on marketing communications: the UK consumers’ perspective “. I find it really interesting and would like to do the same in Indian context.
Despite of my effort I cannot find a suitable standardized questionnaire for your topic. So if possible I would like to have the either a copy of the questionnaire you used in your study or the reference used.
Hoping for a positive and speedy response
Tijo George
Hi,
I am not the author of the paper. This website is a database centralizing research papers about new media.
The author of the paper can be found through his blog: http://giedriusi.wordpress.com/ .
Thanks for visiting this blog and please keep us updated on your research paper!
Kind regards,
Mattijs