Media Publications Database

We find the best Media/Advertising publications for you.

November 25, 2009 • 4:59 pm 0

How Teens Use Media – June 2009 (by Nielsen)

Title: How Teens Use Media. A Nielsen report on the myths and realities of  teen media trends.
Company: Nielsen
Introduction:

“It’s easy to get caught up in the hype around teenagers. The notion that teens are too busy texting and Twittering to be engaged with traditional media is exciting, but false. To develop the best strategy around teens and media, start by challenging popular assumptions about teens. Don’t focus on the outliers, but on the macrolevel trends of media and preferences for the segment. The averages will show you that teens can often be reached by the same means as their parents. In this report, “How Teens Use Media,” we debunk the myths and give you the hard facts.”

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Filed under: Studies, , , , , ,

November 24, 2009 • 8:41 pm 0

300 case studies of social media marketing (by Roderick Low)

Title: 300 case studies of social media marketing. An e-reference guide that enables you to find out how other businesses are using social media.
Author: Roderick Low at  Expeditus Media
Introduction:

“Now that you know what social media is, do you need any inspiration in getting your social media campaign under way? One of the best way to get inspiration for your organization can use social media is to check out what others are doing. This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in media, marketing and communications. Here are some 300 case studies that can help you get started.”

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Filed under: Guides, , , , ,

November 24, 2009 • 5:16 pm 0

Good Brands Report 2009 (by PSFK)

Title: Good Brands Report 2009
Company: PSFK
Introduction:

“The Good Brands Report of 2009 is a celebration of leadership during this challenging year. Those who made it onto the list are businesses from which we should learn. They are not just the well-known brands of the day, but also companies that lead by example in innovation, environmental consciousness, and social policy.

We started our search for the Good Brands of 2009 by looking at the companies we were writing about on PSFK.com over the course of this year. Then we asked a panel of cross-industry global experts from the Purple List to tell us which of 40 common brands on PSFK were considered ‘Good’.”

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Filed under: Studies, White paper, , , , , , , ,

November 22, 2009 • 5:09 pm 0

Stop stalking. Start talking. A study about journalists, PR-companies and social media. (by Quadrant Communications)

Title: Stop stalking. Start talking. Hoe ervaren Belgische journalisten de samenwerking met pr-verantwoordelijken en -bedrijven? Hoe efficiënt zijn de meest gangbare methodes om te communiceren met de pers?
Company: Quadrant Communications
Introduction:

“Hoe ervaren Belgische journalisten de aanpak van pr-verantwoordelijken? Worden ze wel op de juiste manieren benaderd? Wat vinden ze handig, wat stoort hen, wat kan beter? En hoe populair zijn social media (blogs, Twitter, Facebook en dergelijke) eigenlijk bij journalisten? Uit onze dagelijkse contacten met de pers kunnen we weliswaar een en ander afleiden, maar het kon volgens ons geen kwaad om het eens rechtuit te vragen.”

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Filed under: Studies, White paper, , , , , , , ,

November 20, 2009 • 10:35 am 0

Study: Do Fortune 100 Companies Need a “Twitter-vention”? (by Weber Shandwick)

Title: Do Fortune 100 Companies Need a “Twitter-vention”?
Company: Weber Shandwick
Introduction:

“Weber shandwick conducted research to evaluate how effectively Fortune 100 companies used Twitter to its full potential as an engagement platform . The results provide key learnings for companies who want to make sure their party is one that’s buzzing .”

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Filed under: Studies, White paper, , , , , , , ,

November 19, 2009 • 5:21 pm 0

Mediaconcentratie in Vlaanderen 2009 (by VRM) [Dutch]

Title: Mediaconcentratie in Vlaanderen 2009
Company: Vlaamse Regulator voor Media
Introduction:

“In een eerste hoofdstuk wordt de Vlaamse mediasector afgebakend.

In een tweede hoofdstuk wordt nagegaan hoe de in hoofdstuk 1 beschreven spelers zich tot elkaar verhouden en eventueel tot een bepaalde mediagroep gerekend kunnen worden.

In een derde hoofdstuk ten slotte, worden een aantal indicatoren voorgesteld waarmee de eigenlijke concentratie gemeten wordt.”

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Filed under: Studies, , , , , , , , ,

November 9, 2009 • 9:04 pm 0

The Razorfish digital brand experience report 2009 (by Razorfish)

Title: The Razorfish digital brand experience report 2009.
Company: Razorfish
Introduction:

“How do consumers engage with brands in an increasingly digital world? That’s the fundamental question we set out to answer with this year’s FEED report. FEED: Past, Present, and Future. This marks a significant shift in focus for our research. Our past studies have been almost exclusively concerned with charting how consumer behavior adapts to advances in Internet technology and web services. This still fascinates us, of course, but this year we are broadening our attention toward exploring how consumers interact with brands online. What does the future hold for brands when everything is just a click away? If consumers really are in control, what can we learn from their
interaction with brands today?”

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Filed under: Studies, , , , , , , ,

November 8, 2009 • 12:01 pm 0

2009 Tribalization of Business Study (by Deloitte)

Title: 2009 Tribalization of Business Study. Organizations are not yet tapping social media’s full potential.
Company: Deloitte
Introduction:

“Deloitte LLP’s Technology, Media & Telecommunications practice, Beeline Labs, and the Society for New  Communications Research have recently released results of the 2009 Tribalization of Business Study, which evaluates the perceived potential of online communities and identifies how enterprises believe they may better leverage them. Survey results indicate that while enterprises are effectively using online tools to engage with customers, partners, and employees for brand discussion and idea generation, organizations are continuing to struggle with harnessing social media’s full potential. Firms of Deloitte LLP are meeting with clients to share these insights and strategize on how they can help their businesses use these potent business tools.”

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Filed under: Studies, , , , , , , , ,

November 6, 2009 • 4:58 pm 0

Social Marketing Playbook (by 360i)

Title: Social Marketing Playbook
Company: 360i
Introduction:

“The goal of this playbook is to help marketers:
• Provide a framework for establishing a set of clear objectives for their social marketing strategy
• Move beyond the checklist approach and provide a filter for evaluating the myriad of opportunities and platforms
• Think of social marketing as an opportunity to have a continuous, valuable exchange with their customers
• Think about extensions to amplify offline campaigns”

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Filed under: Guides, , , , , ,

November 5, 2009 • 6:21 pm 0

Graduation Paper: Web 2.0. Contributions to multi-channel management. An exploratory study of the travel, retail and healthcare industries. (by Sjoerd Blauw) [Dutch]

Title: Web 2.0. Contributions to multi-channel management. An exploratory study of the travel, retail and healthcare industries.
Type: Graduation Thesis
Author: Sjoerd Blauw
Short:

“The goal of this research is to identify the contributions of Web 2.0 to multi-channel management in the travel, retail and healthcare industry. This need is created by a technology push from Web 2.0 to companies and multi-channel management. Multi-channel management is defined as ‘the coordination, integration and usage of different channels using different media, which reinforce each other, to create value for the customer and acquire, retain and develop customers which leads to optimal company returns’. A channel is a contact point between the customer and the company using a specific media. A media can be physical, customer contact in a physical shop location, or for example using telephones or the internet as media.”


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Filed under: Student papers, Studies, , , , , , , , , , , ,

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