Title: The Razorfish digital brand experience report 2009.
“How do consumers engage with brands in an increasingly digital world? That’s the fundamental question we set out to answer with this year’s FEED report. FEED: Past, Present, and Future. This marks a significant shift in focus for our research. Our past studies have been almost exclusively concerned with charting how consumer behavior adapts to advances in Internet technology and web services. This still fascinates us, of course, but this year we are broadening our attention toward exploring how consumers interact with brands online. What does the future hold for brands when everything is just a click away? If consumers really are in control, what can we learn from their
interaction with brands today?”