Media Publications Database

We find the best Media/Advertising publications for you.

November 15, 2010 • 1:15 pm 0

World Travel Market 2010 Industry Report (by WTM) [English]

travelmarket2010

Title: World Travel Market 2010 Industry Report
Type: Research Report
Author: World Travel Market UK
Opt-in: No
Short:

The World Travel Market 2010 Industry Report is based on the findings of two independent surveys conducted in September 2010. The first is poll of 1,257 World Travel Market stakeholders comprising of exhibitors (tourist boards and private sector travel industry organisations) and the industry’s
senior buyers from the WTM Meridian Club. The second piece of research is a survey of 1,000 UK holidaymakers, all of whom took a summer holiday in 2010. A full cross section of the UK public in all regions and income brackets were surveyed according to Market Research Society’s guidelines.

Download: 2010 Research Report
Date: November 2010

Filed under: Research report, , , , , , , , , ,

November 15, 2010 • 10:19 am 0

Social Media Survey 2010 (by Optix Solutions) [English]

optix

Title: Social Media Survey 2010
Type: Research report
Author: Optix Solutions
Opt-in: No
Short:

The increasing use of Social Media has created a fundamental shift in the way a business needs to think. Are you missing out on opportunities? Do you know what other businesses are doing? We’ve asked the questions and the results are in!

The Social Media Survey 2010 was created to help form an understanding of how organisations throughout the UK are using the various online platforms, what return they are yielding and gain an insight into the organisations future plans for Social Media. We hope that this report will serve as a foundation for your own Social Media success.

Download: Social Media Survey
Date: November 2010

Filed under: Research report, , , , , , ,

November 9, 2010 • 9:57 am 1

The Traffic Survey 2010/11 (by Intellimon) [English]

Title: The Traffice Report
Type: Research report
Author: Intellimon / University of Bradford
Opt-in: Yes
Short:

If you’re looking for cutting edge information that will show you how to generate tons of targeted traffic, which is also based on a real, live traffic study, you’re in the right place.

You’ll see exactly what ails the Internet business owner in their own words through a high scale survey which is extremely revealing.

You’ll also learn exactly what traffic generation tactics are working so that you can use them in your own business.

Download: The Traffic Survey Report
Date: November 2010

Filed under: Research report, , , , , , ,

November 8, 2010 • 9:20 am 0

What is Twitter, a Social Network or a News Media? (by KAIST) [English]

Title: What is Twitter, a Social Network or a News Media?
Type: Research Report
Author: Department of Computer Science, KAIST
Opt-in: No
Short:

Twitter, a microblogging service less than three years old, commands more than 41 million users as of July 2009 and is growing fast. Twitter users tweet about any topic within the 140-character limit and follow others to receive their tweets. The goal of this paper is to study the topological characteristics of Twitter and its power as a new medium of information sharing.

We have crawled the entire Twitter site and obtained 41.7 million user profiles, 1.47 billion social relations, 4,262 trending topics, and 106 million tweets. In its follower-following topology analysis we have found a non-power-law follower distribution, a short effective diameter, and low reciprocity, which all mark a deviation from known characteristics of human social networks~\cite{Newman03}. In order to identify influentials on Twitter, we have ranked users by the number of followers and by PageRank and found two rankings to be similar. Ranking by retweets differs from the previous two rankings, indicating a gap in influence inferred from the number of followers and that from the popularity of one’s tweets. We have analyzed the tweets of top trending topics and reported on their temporal behavior and user participation. We have classified the trending topics based on the active period and the tweets and show that the majority (over 85%) of topics are headline news or persistent news in nature. A closer look at retweets reveals that any retweeted tweet is to reach an average of 1,000 users no matter what the number of followers is of the original tweet. Once retweeted, a tweet gets retweeted almost instantly on next hops, signifying fast diffusion of information after the 1st retweet.

To the best of our knowledge this work is the first quantitative study on the entire Twittersphere and information diffusion on it

Download: 2010 Twitter Research
Date: April 2010

Filed under: Research report, , , , , , , , ,

November 5, 2010 • 6:33 pm 0

Learn and earn (by Microsoft Advertising) [English]

Title: Learn and earn
Type: White Paper
Company/author: Microsoft Advertising
Opt-in: No
Short:

The Microsoft Advertising Community team has been engaging with our customers online through social media marketing for nearly five years. Increasingly being asked to tell our story and talk of our experiences, our team has written a white paper to share our thoughts. In it, we map our journey over the years, demonstrating the thought processes behind our evolution and some practicable ideas of how to get the very best from social media marketing and your businesses presence on the web.

Download: Social Media White Paper
Date: February 2010

Filed under: White paper, , , , , , , ,

November 5, 2010 • 1:27 pm 0

This time, it’s personal (by Accenture) [English]

thistime

Title: This time, it’s personal (Engaging and interacting with consumers is the content industry’s new battleground)
Type: Study Report
Company/author: Accenture
Opt-in: No
Short:

Under the impact of disruptive technological innovation, the media and entertainment industry is fully embracing the need to change. The shifts under way encompass not just advances in content technologies, but also proliferation of delivery channels, radical changes in digital consumer behavior and profound challenges to established revenue models. And, the competitive landscape is no longer divided between the formerly distinct sectors of the industry; the fight is cross-sector and fierce.

Now to compete and grow, companies in this sector will need to build and leverage capabilities in digital consumer data management to deepen their customer relationships and create more compelling content services. An intimate understanding of the digital consumer, backed by analytics, is a prerequisite for the targeted, personalized, cross-platform content services that will drive future revenue growth.

The first phase of digital transformation involved coming to grips with the new models and technologies of the now “must have” digital supply chain. We are now seeing the start of the next phase, as the industry reshapes its content offerings and business models around the consumer in an escalating battle for hearts, eyes, minds, data and wallets.

Download: Accenture Global Content Study 2009
Date: 2009

Filed under: Study report, , , , , , , ,

November 5, 2010 • 8:17 am 0

No Shortcuts: The Road Map to Smarter Marketing (by BCG) [English]

smartermarketing

Title: No Shortcuts: The Road Map to Smarter Marketing
Type: Publication
Company/author: The Boston Consulting Group
Opt-in: No
Short:

Companies invest staggering sums of money on marketing with surprisingly little rigor. Because measuring and optimizing spending on marketing is notoriously difficult, companies often rely on rules of thumb, such as spending as a percentage of revenues. A recent benchmarking study conducted by BCG and Marketing Analytics indicates that these shortcuts can be imprecise and unreliable. This report describes a better approach—one that encompasses all commercial investments and integrates a top-down strategic perspective and a rigorous bottom-up analysis.

Download: No Shortcuts
Date: September 2010

Filed under: Publication, , , , , , ,

November 4, 2010 • 5:06 pm 0

Wave 5: The Socialisation of Brands (by UM) [English]

wave5

Title: The Socialisation of Brands (Social Media Tracker)
Type: Study Report
Company/author: UM London
Opt-in: No
Short:

Wave is one of the world’s largest and longest-running examinations of the impact of social media on today’s global marketplace. The UM study explores changes in communication technology and ways in which social media affect consumer habits. This data gathered is an information goldmine for brands attempting to foster connections with their targets and it gives UM a strategic media planning advantage with the ability to accurately forecast consumer behaviour.

Conducted in July 2010, this fifth instalment of Wave covered 85% of the worldwide internet population – studying behaviour across 53 different countries, and with 36,800 social networkers taking part around the world. Social media platforms are now firmly ingrained in consumers’ everyday lives, with more people using these platforms to connect with friends than even the telephone, email or face-to-face.

Download: Wave 5
Date: July 2010

Filed under: Study report, , , , , , , , ,

November 4, 2010 • 11:59 am 0

How to Be Effective: Structuring Change, Managing Change, Leading Change (by Jonathan LS Byrnes) [English]

howtobeeffective

Title: How to be Effective
Type: Manifest
Author: Jonathan L. S. Byrnes (MIT)
Publisher: ChangeThis
Opt-in: No
Short:

"When I talk to former students, clients, and executives, I’ve found that their biggest concern is being effective—going beyond conceiving great new things and actually driving them into practice.

I’ve also seen that most people make two big mistakes when they think about change:

  • They fail to realize that managing change requires a really different process from day-to-day management, not harder but very different.
  • They approach change in a one-size-fits-all way.

Successful change, being effective, involves three things: structuring change, managing change and leading change. I call this The Golden Triangle of Change."

Download: How to be Effective

Filed under: Manifest, , , , , , ,

November 4, 2010 • 11:52 am 0

Americans and their gadgets (by Pew Internet) [English]

Title: Americans and their gadgets
Type: Research report
Company/author: Pew Research Center’s Internet & American Life Project
Opt-in: No
Short:

In recent years the digital world has expanded far beyond the desktop1, and consumers can now choose from an array of devices capable of satisfying their need for “anytime, anywhere” access to news, information, friends and entertainment. This report examines the latest research from the Pew Research Center’s Internet & American Life Project regarding seven key appliances of the information age:

  • Cell phones
  • Desktop and laptop computers
  • Mp3 players
  • Game consoles
  • Tablet computers and e-book readers

These findings are based on a survey of 3,001 American adults (ages 18 and older) conducted between August 9 and September 13, 2010. The margin of error is +/- 3 percentage points. Interviews were conducted in English and Spanish, and the survey included 1,000 cell phone interviews.

Download: Americans and their technology devices
Date: October 2010

Filed under: Research report, , , , , , , , , ,

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