November 9, 2010 • 9:57 am
Title: The Traffice Report
Type: Research report
Author: Intellimon / University of Bradford
If you’re looking for cutting edge information that will show you how to generate tons of targeted traffic, which is also based on a real, live traffic study, you’re in the right place.
You’ll see exactly what ails the Internet business owner in their own words through a high scale survey which is extremely revealing.
You’ll also learn exactly what traffic generation tactics are working so that you can use them in your own business.
Download: The Traffic Survey Report
Date: November 2010
Filed under: Research report, bradford. survey, generation, intellimon, report, research, traffic, university
November 5, 2010 • 1:27 pm
Title: This time, it’s personal (Engaging and interacting with consumers is the content industry’s new battleground)
Type: Study Report
Under the impact of disruptive technological innovation, the media and entertainment industry is fully embracing the need to change. The shifts under way encompass not just advances in content technologies, but also proliferation of delivery channels, radical changes in digital consumer behavior and profound challenges to established revenue models. And, the competitive landscape is no longer divided between the formerly distinct sectors of the industry; the fight is cross-sector and fierce.
Now to compete and grow, companies in this sector will need to build and leverage capabilities in digital consumer data management to deepen their customer relationships and create more compelling content services. An intimate understanding of the digital consumer, backed by analytics, is a prerequisite for the targeted, personalized, cross-platform content services that will drive future revenue growth.
The first phase of digital transformation involved coming to grips with the new models and technologies of the now “must have” digital supply chain. We are now seeing the start of the next phase, as the industry reshapes its content offerings and business models around the consumer in an escalating battle for hearts, eyes, minds, data and wallets.
Download: Accenture Global Content Study 2009
Filed under: Study report, accenture, consulting, consumer, content, industry, personal, report, study
November 5, 2010 • 8:17 am
Title: No Shortcuts: The Road Map to Smarter Marketing
Company/author: The Boston Consulting Group
Companies invest staggering sums of money on marketing with surprisingly little rigor. Because measuring and optimizing spending on marketing is notoriously difficult, companies often rely on rules of thumb, such as spending as a percentage of revenues. A recent benchmarking study conducted by BCG and Marketing Analytics indicates that these shortcuts can be imprecise and unreliable. This report describes a better approach—one that encompasses all commercial investments and integrates a top-down strategic perspective and a rigorous bottom-up analysis.
Download: No Shortcuts
Date: September 2010
Filed under: Publication, bcg, boston, bostonconsultinggroup, marketing, publication, roadmap, smart
November 4, 2010 • 11:59 am
Title: How to be Effective
Author: Jonathan L. S. Byrnes (MIT)
"When I talk to former students, clients, and executives, I’ve found that their biggest concern is being effective—going beyond conceiving great new things and actually driving them into practice.
I’ve also seen that most people make two big mistakes when they think about change:
- They fail to realize that managing change requires a really different process from day-to-day management, not harder but very different.
- They approach change in a one-size-fits-all way.
Successful change, being effective, involves three things: structuring change, managing change and leading change. I call this The Golden Triangle of Change."
Download: How to be Effective
Filed under: Manifest, addthis, change, education, effective, manifest, mit, study
November 4, 2010 • 11:52 am
Title: Americans and their gadgets
Type: Research report
Company/author: Pew Research Center’s Internet & American Life Project
In recent years the digital world has expanded far beyond the desktop1, and consumers can now choose from an array of devices capable of satisfying their need for “anytime, anywhere” access to news, information, friends and entertainment. This report examines the latest research from the Pew Research Center’s Internet & American Life Project regarding seven key appliances of the information age:
- Cell phones
- Desktop and laptop computers
- Mp3 players
- Game consoles
- Tablet computers and e-book readers
These findings are based on a survey of 3,001 American adults (ages 18 and older) conducted between August 9 and September 13, 2010. The margin of error is +/- 3 percentage points. Interviews were conducted in English and Spanish, and the survey included 1,000 cell phone interviews.
Download: Americans and their technology devices
Date: October 2010
Filed under: Research report, america, device, gadgets, internet, pew, research, study, technology, usa, usage