Title: The New Influence
Type: White Paper
Author: Porter Novelli
The explosion of social media and digital technology has created a whole new world of influence. You can “like” brands and products on Facebook and share them with your friends. You can look up what your friends and family wear on sites like TheFind and solicit on-the-spot feedback about a product or service from the masses before making a purchase. And mobile technology enables all of us to tap into these credible resources—the “opinion of people like me”—precisely at the moment of influence.
But how do marketers determine who has the influence that matters, and what do they do with that information? Is it possible to harness the power of our supercharged ability
to solicit and share opinions about products, services and brands? And can it be done authentically and credibly?
Quite simply, many marketers are asking themselves, “Who has the influence now? How do I find them, and how do I activate them to benefit my brand or company?”In this issue of Intelligent Dialogue, leading digital experts will answer these questions and more.
Download: New Influence PDF
Date: March 2011