January 23, 2012 • 2:57 pm
Title: In reputation we trust
Type: Research Report
Author: Weber Shandwick
As consumers around the world have greater online access to a brand’s lineage, the influence of the brand “parent” or company behind the brand matters even more. In this uncertain climate, consumers expect more from leading companies and have no trouble boycotting those that fail to live up to new standards. At the same time, leaders need to know how to do business in an environment where consumers are not just purchasing their products or services on their own merits, but are also shopping by company reputation. The mounting convergence of brand and corporate reputation revealed in our study ushers in a new era of marketing communications.
As thought leaders in the reputation field, global public relations firm Weber Shandwick and its research arm, KRC Research, conducted an online survey among both consumers and executives to answer the frequently-raised question from corporate officers about how brand and reputation are evolving in this new see-thru, nowhere to hide world. The research aims to help marketing and communications executives adjust to what we foresee as a tectonic shift in communicating the voice of the “enterprise” to key stakeholders.
The research was conducted in October and November 2011 among 1,375 consumers (ages 18+) and 575 senior executives in companies with revenue of $500 million or more. Respondents were located in four key markets: two developed markets (the U.S. and U.K.) and two emerging markets (China and Brazil).
Date: January 2012
Filed under: Research report, Survey report, White paper, brand, brands, commercial, company, consumers, report, reputation, research, survey, trust, weber shandwick
January 23, 2012 • 2:45 pm
Title: 2012 Trust Barometer
Type: Study Report
The 2012 Edelman Trust Barometer measures attitudes about the state of trust in business, government, NGOs, and media across 25 countries. The results of the 2012 Edelman Trust Barometer are here.
Download: presentation / executive summary
Date: January 2012 (Davos)
Filed under: presentation, Publication, Study report, 2012, barometer, business, edelman, global, international, media, ngo, presentation, report, study, trust
January 23, 2012 • 1:46 pm
Title: Connected Europe
Type: Study Report
As illustrated in this report, today’s digital environment is rapidly evolving in Europe, driven by the proliferation of devices people use to consume content at home, at work and on-the-go. Not too long ago, European consumers depended solely on their desktop computer or laptop to connect to the internet. Today, a growing number of consumers are likely to access a variety of digital content across a multitude of devices on a daily basis.
Download: White Paper / Presentation
Date: January 2012 (DLD)
Filed under: presentation, Research report, Study report, White paper, comscore, conference, connected, connection, consumption, dld, europe, media, presentation, smartphone, tablet, telefonica, White paper
January 9, 2012 • 9:00 pm
Title: How teenagers are using technology in their social lives
Type: Research Report
How do teenagers prefer to communicate and socialize with each other? At Ericsson, we think their behavior has important implications for the future of devices and technology. In 2011, Ericsson ConsumerLab carried out research into what those implications will be.
The research focused on US teenagers aged between 13 and 17. The quantitative part of the research consisted of almost 2,000 online surveys, and involved a representative sample of 20 million people between 13 and 17 years of age. The research took place between June and November
2011. The qualitative element of the research consisted of two
parts. In the first, one-hour-long interviews were conducted with 32 respondents from Long Island, New York. Following this, 12 of the teenagers were selected for two-hour-long interviews. The survey sample was selected to be representative of the entire US, and the behavior
reported is similar to that in many other countries. This brochure presents some initial findings of the research.
Date: December 2011
Filed under: Research release, Research report, consumerlab, ericsson, report, research, technology, teenagers, teens, youngsters