Media Publications Database

We find the best Media/Advertising publications for you.

March 30, 2012 • 5:24 pm 0

2012 Mobile Future in Focus

2012mobile

Title: Future in Focus
Type: Study Report
Author: ComScore
Opt-In: Yes
Short:

2011 was a pivotal year for the mobile industry, marked by the
dramatic rise of smartphones in the mainstream, the burgeoning of tablets and other web-enabled connected devices, and a cultural shift toward cross-platform digital media consumption. With mobile becoming an increasing part of comprehensive digital marketing strategies, it becomes more important than ever to understand how the current trends are shaping the mobile environment, with an eye to what lies ahead for 2012.

This report examines the mobile and connected device landscape across the mobile markets measured by comScore – primarily the United States, United Kingdom, France, Germany, Italy, Spain, Japan, and Canada – through an exploration of dominant themes in smartphone adoption growth, mobile media use in areas such as social networking and retail, platform ecosystem dynamics, and shifts in multi-device digital media consumption.

Download: Mobile 2012
Date: January 2012

Filed under: Publication, Studies, Trend report

March 30, 2012 • 4:17 pm 0

The Next Evolution: Store 3.0™ (By Deloitte)

store30

Title: Store 3.0
Type: Survey Report
Author: Deloitte
Opt-In: No
Short:

Traditional retailers are finding it harder to keep pace with evolving consumer attitudes and expectations — and may not have time to catch up. They have come to a crossroads where they need to rethink how they can transform their stores, strategies, and operating models into a store of tomorrow — a Store 3.0™ — to attract the loyalty and larger share of wallet of customers.

Deloitte conducted a survey in September 2011 of 39 retail executives to understand how they are adapting their brick-and-mortar stores to a next-generation format. The survey results show that few retailers are leading the transformation to a Store 3.0™ environment. Many are grappling with how to create a well-integrated future store strategy — one that is attuned to the needs and expectations of the evolving consumer, brings the right technology into the physical space, and can deliver a highly satisfying experience. Plus, retailers are unsure about the roles and responsibilities of their sales associates in this new environment.

We believe that retailers who combine the best of both retail worlds — the sensory experience of a brick-and-mortar store with convenient access to extensive online information — can gain the upper hand in an intensely competitive environment.

Download: Retail > Store 3.0
Date: January 2012

Filed under: Survey report, , , , , ,

March 30, 2012 • 2:10 pm 0

Digital Britain: the truth about how we live today through technology (by Dare)

digitalbritain

Title: Digital Britain
Type: Book
Author: Dare
Opt-In: Yes (Pay with a Tweet)
Short:

Men rule the web. Gaming’s for geeks. Women aren’t interested in tech. iTunes is the most popular music player. Those with the most followers on Twitter have the most
influence. The iPad is mostly used on the go. Right? Wrong. Our collective knowledge about how people live today through technology is so tangled up by satisfying yet shallow soundbites, lazy research and the biased rhetoric of specialists, it’s hard to know what people really do today.
How do they talk, watch, listen, read, play games, socialise, research and buy in today’s increasingly digital world? How does this differ between the sexes and generations? If your brand is going to connect with consumers in the digital age, you need better answers to questions like these.

This report is the start of that. By drawing together quality research from hundreds of different referenced sources it paints a picture of current media and technology consumption and how that might develop in the future. It should make you more knowledgeable. It should give you the arsenal to fight for strategies and creative solutions that go against tired convention. But it should also flag up when you’re in
danger of jumping on a bandwagon and wasting your precious marketing budget.

In short, this report should help you unpick the truth from the myth.

Download: Digital Britain
Date: March 2012

Filed under: Book, Publication, White paper, , , , , , , , , , ,

March 8, 2012 • 12:31 pm 0

FOMO: Fear Of Missing Out (by JWT Intelligence)

FOMO

Title: Fear of Missing Out
Type: Trend Research
Author: JWT Intelligence
Opt-In: Yes
Short:

We’ve always had a fear of missing out—that our peers are doing, in the know about or in possession of more or something better than us—but today it’s exploding with the onset of real-time, location-based and social media tools.

This trend report, which updates our May 2011 report with new quantitative and qualitative data, explores the FOMO phenomenon. We identify which cohort is most prone to FOMO and how they respond to it, spotlight how FOMO is manifesting in the zeitgeist, and look at the wide-ranging potential for brands seeking to tap into FOMO.

In addition to desk research, we interviewed experts and influencers in technology and academia, and conducted a survey in the U.S. and the U.K. using SONAR™, JWT’s proprietary online tool. The survey polled 1,270 adults aged 18-plus and 110 teens from Jan. 19-24.

Download: JWT Publications Download
Date: March 2012

Filed under: Survey report, Trend report, , , , , , , , , ,

March 1, 2012 • 5:24 pm 0

The business of social: Social Media tracker 2012 (by UM)

Wave6

Title: The Business of social
Type: Study report
Author: UM
Opt-In: No
Short:

Starting in 2006, Wave is the world’s largest and longest-running study of the impact of social media on today’s global marketplace – making UM the most authoritative agency voice in the social media space.

Covering 62 countries and 43% of the worldwide internet population, Wave 6 – ‘The Business of Social’ – is the most ambitious and sophisticated instalment to date. It offers invaluable, and actionable insights as to how advertisers can bring commercial value to their business through social media strategies, at a time when the value of social media has never been more important to brands.

Download: Report on Dropbox
Date: 23 February 2012

Filed under: Studies, Study report, White paper, , , , , , , , ,

March 2012
M T W T F S S
« Jan    
 1234
567891011
12131415161718
19202122232425
262728293031  

Twitter

Follow MediaPubDB on Twitter

Follow

Get every new post delivered to your Inbox.