Media Publications Database

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September 19, 2011 • 10:00 am 0

The Planner Survey 2011 (by Heather LeFevre) [English]

plannersurvey

Title: The Planner Survey
Type: Survey report
Author: Heather LeFevre
Opt-In: No
Short:

Welcome to the 7th annual Planning Survey Report.

This is the first year the survey has crossed over 2,000 respondents. The final tally was 2,113. Incredible.

This year we take a closer look at the younger planners with a special focus on students, interns and junior planners.

You are about to dive into the definitive source of information on planners and strategists around the world. But it wouldn’t exist without you answering the questions and my brilliant team of FIVE helpers. Please show them some love by following them all on Twitter.

Download: Report
Date: September 2011

Filed under: Analysis, presentation, Publication, Survey report, , , , , , , ,

September 15, 2011 • 10:31 pm 0

World Payments Report 2011 (by Capgemini) [English]

capgemini

Title: World Payments Report 2011
Type: Analysis
Author: Capgemini
Opt-In: Yes
Short:

Now in its seventh year, the World Payments Report (WPR) from Capgemini, The Royal Bank of Scotland (RBS), and Efma looks at how the global payments landscape is responding to shifts in economic and competitive conditions, advances in technology, increased regulatory pressure, and evolving customer demands.

Payments have weathered the economic crisis well: the volume of non-cash payments globally continued to grow in 2009, albeit at a more modest pace than in recent years. Initial data suggests the growth in volumes picked up again in 2010, but several external and internal factors are driving banks and forcing transformation in the industry.

The World Payments Report 2011 looks first at the global and regional trends in payments volumes; then outlines the potential effects of various regulations and industry initiatives on payments; before exploring how those trends are driving industry transformation.

Download: Report
Date: Q3 2011

Filed under: Analysis, Research report, Trend report, , , , , , , , ,

September 13, 2011 • 10:20 am 0

The Social Media Report (by Nielsen) [English]

smrNielsen

Title: State of the Media: The Social Media Report
Type: Analysis report
Author: Nielsen
Opt-In: Yes (for download, not for online viewing)
Short:

SOCIAL MEDIA’s popularity continues to grow, connecting people with just about everything they watch and buy. Whether it’s a brand icon inviting consumers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertise-ment asking a consumer to “Like” a product on Facebook, people are constantly being driven to social media.

The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.In the U.S., social networks and blogs reach nearly 80 percent of active U.S. Internet users and represent the majority of Americans’ time online. The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Forty-eight percent of these consumers responded to a retailer’s offer posted on Facebook or Twitter.

As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.

Download: Download PDF
Date: Q3 2011

Filed under: Analysis, presentation, , , , , , , , , ,

September 12, 2011 • 1:51 pm 0

Social Commerce IQ: Retailers on Facebook (by 8th Bridge) [English]

retailsocial

Title: Social Commerce IQ: Retail
Type: Report
Author: 8th Bridge
Opt-In: Yes
Short:

Social commerce is the new frontier for the retail industry. The space has grown tremendously in the last two years and will be a multi-billion dollar industry by 2015. In this inaugural report, The Social Commerce IQ™: Retail, 8thBridge has analyzed the top 200 retailers on Facebook and ranked them based on their Social Commerce IQ™. We examine how these retailers use Facebook and what strategies are the most critical for success. We believe that retailers with a higher Social Commerce IQ™ create better experiences for their customers.

Insights from the report include:

  • Social shopping engagement rates are 30% higher than other status updates
  • Over 35 million people have shared a product on Facebook
  • 35% of people are more likely to buy a product if it has more Likes on the product page
  • Nearly 60% of Likes on product pages are driven by product owners
  • 22 million people have been driven to make a purchase based on a Facebook recommendation

Download: 8th Bridge
Date: July-August 2011

Filed under: Analysis, Research report, Studies, , , , , , , , , , , , ,

September 6, 2011 • 3:37 pm 0

TV & Video Consumer Trend Report 2011 (by Ericsson) [English]

trendreport

Title: Highlights from the TV & Consumer Trend Report 2011
Type: Trend report/research
Author: Ericsson
Opt-In: No
Short:

TV has been an integral part of people’s lives since the 1940s, providing consumers with news, information and entertainment. In other words, the medium has a long history of providing people with topics of conversation.
Today, TV is arguably more important than ever – at least, this is implied when you see what people are discussing online or look at traffic data for fixed and mobile networks. At the same time, TV is evolving. In addition to scheduled broadcast programs, we now have video on demand, internet TV, 3D TV and TV applications. Today’s TV experience is richer than ever before. This enhanced experience comes from improved image quality, more content and the explosion of social media. These factors have changed the way we consume TV. Ericsson became aware of this evolution early on. We have studied how people consume TV since 2004. The
2011 TV and Video Consumer Trend Report is based on both quantitative and qualitative research methods. More than 13,000 interviews, representing the opinions of 400 million consumers, were conducted in June–August 2011 in 13 countries: the US, the UK, Germany, the Netherlands, Austria, Spain, Sweden, Russia, South Korea, China, Taiwan, Brazil and Australia. This quantitative approach was complemented by 22 in-depth, in-home interviews with families in three countries: Germany, Sweden and the US. This document outlines some of the highlights of our findings.

Download: Report
Date: September 2011

Filed under: Analysis, Research report, Trend report, , , , , , , , ,

September 5, 2011 • 10:31 pm 0

Understanding consumers’ online path to purchase (by Google/Nielsen) [English]

clickstream

Title: Beyond last click: Understanding your consumers’ online path to purchase
Type: whitepaper
Author: Google UK / Nielsen
Opt-In: No
Short:

The internet is a multi-billion pound industry in the UK, which accounted for 7.2% of the nation’s GDP in 2009. The UK leads the world in e-commerce as the country with the highest per capita spending online. [1]

As the growth of e-commerce remains unabated, we see that consumers are increasingly researching their purchases online.
Our new whitepaper conducted in conjunction with Nielsen, takes a detailed look at consumers’ path to purchase across multiple sectors. The study seeks to understand the length of research journeys, how shoppers are researching their purchases and how they are using search during their decision making process.

Here are some key findings from the study:

  • Research journeys are often lengthy and in some sectors, can last more than a month.
  • 1 in 3 conversions takes place 30 days after the initial research.
  • 70% of consumers who purchase use search.
  • Generic search terms play a key role in the research process. Shoppers who convert online are 19% more likely, on average, to search on generic terms than those who are just ‘window shopping’ or end up making their purchase offline.

Download: Google Clickstream Whitepaper
Date: August 2011

Filed under: Analysis, Studies, Study report, White paper, , , , , , , , , , ,

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