Media Publications Database

We find the best Media/Advertising publications for you.

December 26, 2011 • 4:58 pm 0

Twitter Business Guide (by J.C Barré) [ENG]

TwitterBusinessGuide

Title: Twitter Business Guide
Type: White Paper
Author: Jean-Christophe Barré & Dr. Andreas Schroeter
Opt-In: No
Short:

Twitter is one of the fastest-growing online social media. It is one of the top communication methods there currently is, with more people and businesses joining the network every day.100 million accounts created in 2010 and 25 billion Tweets sent. Signing up for a Twitter account means getting in touch with a potential 255 million users (March 2011). Most of the big names have an account. It has become an essential tool for online marketing and business communication.

This guide helps you start up your own Twitter account for Business, from scratch.

Download: Twitter Business Guide (Scribd)
Date: July 2011

Filed under: Guides, , , , , , , ,

December 26, 2011 • 4:42 pm 0

Digital Media Playbook (by Williams Helde) [ENG]

dmp_2012

Title: Digital Media Playbook 2012 – (Almost) Everything You Need to Know About Digital Media
Type: White Paper
Author: Williams Helde
Opt-In: No
Short:

The Digital Media Playbook covers the basics of digital marketing, including various platforms, media buying, targeting, tracking, and a look at what the future holds. And while it might sound like old news to some of you, I’m always amazed how many agency pros and clients still seem overwhelmed by it all.

Download: PDF
Date: November 2011

Filed under: Guides, Publication, White paper, , , , , , , ,

March 7, 2011 • 11:00 am 0

Using Facebook to move your business forward (by Facebook) [English]

Title: Using Facebook to move your business forward
Type: White Paper
Author: Facebook
Opt-In: No
Short:

Recommendations and best practices to help drive traffic to your website, increase engagement, and gain valuable customer insights.

Download: Using Facebook to move your business forward
Date: October 2010

Filed under: Guides, Publication, White paper, , , , , ,

December 6, 2010 • 9:46 am 0

Social Media Influencers 2010 (by Fresh Networks) [English]

smc2010

Title: Social Media Influencers 2010
Type: Research report
Author: Fresh Networks
Opt-in: Yes
Short:

Following on from the success of our social media monitoring tools review earlier this year, we’ve been testing  nine of the leading social media monitoring tools in order to assess how effective they are at identifying influencers.

We’ve tested Attensity 360, Brandwatch, Radian6, Alterian,Scoutlabs, Sysomos, Synthesio, PeerIndex and Social Radar using the subject  of  “organic baby food” as the test topic for our report.

We felt it would be interesting to see how well each of the tools could help identify influencers for this much-discussed topic. Will the tools pick out key “mummy bloggers” and frequently visited forum posts in parenting sites such as Mumsnet and BabyCentre?

Download: Report 2010
Date: December 2010

Filed under: Guides, Research report, , , , , , , , , , , , , , , , ,

November 24, 2009 • 8:41 pm 0

300 case studies of social media marketing (by Roderick Low)

Title: 300 case studies of social media marketing. An e-reference guide that enables you to find out how other businesses are using social media.
Author: Roderick Low at  Expeditus Media
Introduction:

“Now that you know what social media is, do you need any inspiration in getting your social media campaign under way? One of the best way to get inspiration for your organization can use social media is to check out what others are doing. This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in media, marketing and communications. Here are some 300 case studies that can help you get started.”

Read the rest of this entry »

Filed under: Guides, , , , ,

November 6, 2009 • 4:58 pm 0

Social Marketing Playbook (by 360i)

Title: Social Marketing Playbook
Company: 360i
Introduction:

“The goal of this playbook is to help marketers:
• Provide a framework for establishing a set of clear objectives for their social marketing strategy
• Move beyond the checklist approach and provide a filter for evaluating the myriad of opportunities and platforms
• Think of social marketing as an opportunity to have a continuous, valuable exchange with their customers
• Think about extensions to amplify offline campaigns”

Read the rest of this entry »

Filed under: Guides, , , , , ,

October 20, 2009 • 3:53 pm 0

Facebook Pages. The Insider’s Guide

Title: Facebook Pages. The Insider’s Guide.
Author: Unknown
Introduction:

“Anyone using Facebook has an individual user profile to navigate the site and communicate with friends, family and colleagues. For your protection, your personal log-in information should never be shared. After logging in to your user profile, you can create and administer a Facebook Page for your business—and you can easily invite colleagues to manage it with you. The differences between user profiles and Facebook Pages help you protect your own privacy as a user while maximizing publicity for your business:”

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Filed under: Guides, , , , ,

August 24, 2009 • 6:57 pm 0

Edelman: A corporate guide to the global Blogosphere.

Title: A corporate guide to the global Blogosphere. The new model of peer-to-peer communications.
Subject: A corporate guide to the global Blogosphere.
Author: Edelman
Type: Guide
Source: http://issuu.com/edelman_pr/docs/corporateguidetotheblogosphere
Read the rest of this entry »

Filed under: Guides, Studies, , , ,

August 17, 2009 • 4:53 pm 0

Student paper Annick Faas: The
 do’s
 and
 don’ts 
about
 Twitter


Title: Fluent. The
 do’s
 and
 don’ts 
about
 Twitter. Wat
 wel 
en 
niet 
te 
doen
 op
 Twitter.
Subject: Do’s and don’ts about Twitter
Author: Annick Faas
School: Arteveldehogeschool Gent
Type: Graduation paper
Download: do_dont_twitter_eindwerk_annick_faas

Filed under: Guides, Student papers, , , , , , ,

August 17, 2009 • 2:18 pm 0

Template Twitter strategy for Government Departments

Title: Template Twitter strategy for Government Departments
Subject: Twitter strategy
Author: UK Government
Source: http://www.scribd.com/doc/17313280/Template-Twitter-Strategy-for-Government-Departments

Filed under: Guides, Templates, , , , , ,

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