Media Publications Database

We find the best Media/Advertising publications for you.

January 23, 2012 • 2:57 pm 0

The company behind the brand: in reputation we trust (by Weber Shandwick)

reputation we trust

Title: In reputation we trust
Type: Research Report
Author: Weber Shandwick
Opt-In: No
Short:

As consumers around the world have greater online access to a brand’s lineage, the influence of the brand “parent” or company behind the brand matters even more. In this uncertain climate, consumers expect more from leading companies and have no trouble boycotting those that fail to live up to new standards. At the same time, leaders need to know how to do business in an environment where consumers are not just purchasing their products or services on their own merits, but are also shopping by company reputation. The mounting convergence of brand and corporate reputation revealed in our study ushers in a new era of marketing communications.
As thought leaders in the reputation field, global public relations firm Weber Shandwick and its research arm, KRC Research, conducted an online survey among both consumers and executives to answer the frequently-raised question from corporate officers about how brand and reputation are evolving in this new see-thru, nowhere to hide world. The research aims to help marketing and communications executives adjust to what we foresee as a tectonic shift in communicating the voice of the “enterprise” to key stakeholders.

The research was conducted in October and November 2011 among 1,375 consumers (ages 18+) and 575 senior executives in companies with revenue of $500 million or more. Respondents were located in four key markets: two developed markets (the U.S. and U.K.) and two emerging markets (China and Brazil).

Download: InRepWeTrust.pdf
Date: January 2012

Filed under: Research report, Survey report, White paper, , , , , , , , , , ,

January 23, 2012 • 1:46 pm 0

Connected Europe: How Smartphones and Tablets are Shifting Media Consumption (by comScore) [English]

connected europe

Title: Connected Europe
Type: Study Report
Author: comScore
Opt-In: Yes
Short:

As illustrated in this report, today’s digital environment is rapidly evolving in Europe, driven by the proliferation of devices people use to consume content at home, at work and on-the-go. Not too long ago, European consumers depended solely on their desktop computer or laptop to connect to the internet. Today, a growing number of consumers are likely to access a variety of digital content across a multitude of devices on a daily basis.

Download: White Paper / Presentation
Date: January 2012 (DLD)

Filed under: presentation, Research report, Study report, White paper, , , , , , , , , , , , ,

January 9, 2012 • 9:00 pm 0

Talking, Texting, Poking and Dating (by Ericsson) [English]

Ericsson

Title: How teenagers are using technology in their social lives
Type: Research Report
Author: Ericsson
Opt-In: No
Short:

How do teenagers prefer to communicate and socialize with each other? At Ericsson, we think their behavior has important implications for the future of devices and technology. In 2011, Ericsson ConsumerLab carried out research into what those implications will be.

The research focused on US teenagers aged between 13 and 17. The quantitative part of the research consisted of almost 2,000 online surveys, and involved a representative sample of 20 million people between 13 and 17 years of age. The research took place between June and November
2011. The qualitative element of the research consisted of two
parts. In the first, one-hour-long interviews were conducted with 32 respondents from Long Island, New York. Following this, 12 of the teenagers were selected for two-hour-long interviews. The survey sample was selected to be representative of the entire US, and the behavior
reported is similar to that in many other countries. This brochure presents some initial findings of the research.

Download: PDF
Date: December 2011

Filed under: Research release, Research report, , , , , , , ,

September 19, 2011 • 2:57 pm 0

The Mobile Digital Consumer (by Insites/iab) [English]

Title: The Mobile Digital Consumer (Emerce eDay 2011)
Type: Survey report
Author: Insites Consulting / IAB
Opt-In: No
Short:

IAB The Netherlands ordered this research performed by Insites Consulting to study online and mobile behavior and attitudes. The MC DC Report (Marketers & Consumers, Digital & Connected) is based on a survey amongst 9000+ internet users (15+) in 35 countries worldwide, with a focus on Europe but also a few BRIC countries and the US. This data therefore can be used as a basis for a vision on marketing in 2011 and beyond.

Download: Presentation
Date: September 2011

Filed under: presentation, Publication, Research report, Survey report, , , , , , , , ,

September 15, 2011 • 10:31 pm 0

World Payments Report 2011 (by Capgemini) [English]

capgemini

Title: World Payments Report 2011
Type: Analysis
Author: Capgemini
Opt-In: Yes
Short:

Now in its seventh year, the World Payments Report (WPR) from Capgemini, The Royal Bank of Scotland (RBS), and Efma looks at how the global payments landscape is responding to shifts in economic and competitive conditions, advances in technology, increased regulatory pressure, and evolving customer demands.

Payments have weathered the economic crisis well: the volume of non-cash payments globally continued to grow in 2009, albeit at a more modest pace than in recent years. Initial data suggests the growth in volumes picked up again in 2010, but several external and internal factors are driving banks and forcing transformation in the industry.

The World Payments Report 2011 looks first at the global and regional trends in payments volumes; then outlines the potential effects of various regulations and industry initiatives on payments; before exploring how those trends are driving industry transformation.

Download: Report
Date: Q3 2011

Filed under: Analysis, Research report, Trend report, , , , , , , , ,

September 12, 2011 • 1:51 pm 0

Social Commerce IQ: Retailers on Facebook (by 8th Bridge) [English]

retailsocial

Title: Social Commerce IQ: Retail
Type: Report
Author: 8th Bridge
Opt-In: Yes
Short:

Social commerce is the new frontier for the retail industry. The space has grown tremendously in the last two years and will be a multi-billion dollar industry by 2015. In this inaugural report, The Social Commerce IQ™: Retail, 8thBridge has analyzed the top 200 retailers on Facebook and ranked them based on their Social Commerce IQ™. We examine how these retailers use Facebook and what strategies are the most critical for success. We believe that retailers with a higher Social Commerce IQ™ create better experiences for their customers.

Insights from the report include:

  • Social shopping engagement rates are 30% higher than other status updates
  • Over 35 million people have shared a product on Facebook
  • 35% of people are more likely to buy a product if it has more Likes on the product page
  • Nearly 60% of Likes on product pages are driven by product owners
  • 22 million people have been driven to make a purchase based on a Facebook recommendation

Download: 8th Bridge
Date: July-August 2011

Filed under: Analysis, Research report, Studies, , , , , , , , , , , , ,

September 7, 2011 • 5:31 pm 0

The always-connected traveller: How mobile will transform the future of air travel (by Amadeus) [English]

thumbInfographic

Title: The always-connected traveller: How mobile will transform the future of air travel
Type: Whitepaper
Author: Amadeus & Travel Tech
Opt-In: No
Short:

A new industry report, The always-connected traveller: How mobile will transform the future of air travel, identifies changing traveller attitudes to airline mobile services whilst also highlighting the specific, emerging mobile technologies that will revolutionise each stage of the travel experience in the future. These travel trends will impact the way travellers interact with the airline industry, as well as travel and tourism generally.

Developed by Norm Rose of Travel Tech Consulting Inc, the study includes an assessment of airlines technology and mobile capabilities today, the emerging mobile technology innovations that are likely to be launched over the next one to two years, and also the advanced functionality that is set to entirely change the traveller journey as we know it, over the next three to five years.

Download: The always connected traveller
Date: 2011

Filed under: Infographic, Research report, White paper, , , , , , , ,

September 7, 2011 • 9:39 am 0

Social Commerce (by JWT) [English]

jwt

Title: Social Commerce Report
Type: Trend Research/Report
Author: JWT Intelligence
Opt-In: Yes
Short:

Social networks are well-established, as is e-commerce, but it’s only now that we’re seeing the meshing of the two and a great deal of hype around the possibilities. Our July trend report charts how retailers and other brands are using the social graph to engage consumers wherever they may be—creating more personal, accessible experiences—and to amplify word-of-mouth.

“Social Commerce” examines three trends: the rise of Facebook commerce (retailers selling directly on Facebook), overlaying the social graph on e-commerce sites and introducing that social graph to the brick-and-mortar world. We look at what innovative retailers and others are doing in these areas, as well as what’s driving each trend and the significance and potential for marketers. The report also spotlights things to watch in Social Commerce, from apps that enable sharing while shopping to Facebook Credits.

For this report, we interviewed experts and influencers in research, technology and business, and conducted quantitative surveys in the U.S. and the U.K. using SONAR™, JWT’s proprietary online tool.

As brands experiment with social commerce in this rapidly advancing space, what’s clear is that there’s tremendous potential, especially when it comes to targeting Millennials. We’ll continue to spotlight how smart marketers are fine-tuning their strategies and how consumer attitudes and behaviors are evolving.

Download: Social Commerce (note: you might have to try a few times, I got a lot of server errors)
Date: July 2011
Slideshare:

Filed under: presentation, Publication, Research report, Trend report, , , , , , , , ,

September 6, 2011 • 3:37 pm 0

TV & Video Consumer Trend Report 2011 (by Ericsson) [English]

trendreport

Title: Highlights from the TV & Consumer Trend Report 2011
Type: Trend report/research
Author: Ericsson
Opt-In: No
Short:

TV has been an integral part of people’s lives since the 1940s, providing consumers with news, information and entertainment. In other words, the medium has a long history of providing people with topics of conversation.
Today, TV is arguably more important than ever – at least, this is implied when you see what people are discussing online or look at traffic data for fixed and mobile networks. At the same time, TV is evolving. In addition to scheduled broadcast programs, we now have video on demand, internet TV, 3D TV and TV applications. Today’s TV experience is richer than ever before. This enhanced experience comes from improved image quality, more content and the explosion of social media. These factors have changed the way we consume TV. Ericsson became aware of this evolution early on. We have studied how people consume TV since 2004. The
2011 TV and Video Consumer Trend Report is based on both quantitative and qualitative research methods. More than 13,000 interviews, representing the opinions of 400 million consumers, were conducted in June–August 2011 in 13 countries: the US, the UK, Germany, the Netherlands, Austria, Spain, Sweden, Russia, South Korea, China, Taiwan, Brazil and Australia. This quantitative approach was complemented by 22 in-depth, in-home interviews with families in three countries: Germany, Sweden and the US. This document outlines some of the highlights of our findings.

Download: Report
Date: September 2011

Filed under: Analysis, Research report, Trend report, , , , , , , , ,

September 5, 2011 • 10:19 pm 0

Verzekeraars laten kansen liggen op social media (by ITDS) [Dutch]

idts

Title: IDTS onderzoek wijst uit: Verzekeraars lopen achter
Type: Research report
Author: IDTS
Opt-In: No
Short:

De Nederlandse verzekeraars lopen achter bij het inzetten van Social Media in vergelijking met andere bedrijven, de banken en buitenlandse verzekeraars. Zij laten daarbij kansen liggen om dichter bij de consumenten te komen en het vertrouwen te herstellen.

Dit is één van de belangrijke conclusies uit een breed, onafhankelijk onderzoek over Social Media in de verzekeringsbranche, een initiatief van ITDS Business Consultants uit Naarden. De interviews en metingen zijn in de eerste helft van 2011 gehouden onder 42 verzekeraars. Scoort de Nederlandse bedrijfstop 67% op Social Media, van de verzekeraars is slechts 26% op Facebook en 52% op Twitter actief.

Verder in het onderzoeksrapport analyses en visie, exclusief gericht op de verzekeringsbranche:

  • Consument centraal bij nationale en internationale cases
  • Facebook, hét nieuwe distributiekanaal, want daar zijn de klanten
  • De meerwaarde van mascottes
  • Groei mobiele websites niet gevolgd

Download: IDTS Report
Date: 2011

Filed under: Publication, Research report, Study report, , , , , , , ,

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