January 23, 2012 • 2:45 pm
Title: 2012 Trust Barometer
Type: Study Report
The 2012 Edelman Trust Barometer measures attitudes about the state of trust in business, government, NGOs, and media across 25 countries. The results of the 2012 Edelman Trust Barometer are here.
Download: presentation / executive summary
Date: January 2012 (Davos)
Filed under: presentation, Publication, Study report, 2012, barometer, business, edelman, global, international, media, ngo, presentation, report, study, trust
January 23, 2012 • 1:46 pm
Title: Connected Europe
Type: Study Report
As illustrated in this report, today’s digital environment is rapidly evolving in Europe, driven by the proliferation of devices people use to consume content at home, at work and on-the-go. Not too long ago, European consumers depended solely on their desktop computer or laptop to connect to the internet. Today, a growing number of consumers are likely to access a variety of digital content across a multitude of devices on a daily basis.
Download: White Paper / Presentation
Date: January 2012 (DLD)
Filed under: presentation, Research report, Study report, White paper, comscore, conference, connected, connection, consumption, dld, europe, media, presentation, smartphone, tablet, telefonica, White paper
September 6, 2011 • 2:58 pm
Title: Cultivating organizational creativity in an age of complexity
Why are some organizations consistently good at innovating and adapting while others seem to be blindsided by change? Is it because of their disciplined innovation process or the knowledge and skills of their people? Or is it their determination to build a culture where challenging assumptions is not only encouraged, but expected? Our IBM Creative Leadership Study found that leaders who embrace the dynamic tension between creative disruption and operational efficiency can create new models of extraordinary value.
Download: Ibm’s report creative leadership report july 2011
Date: July 2011
Filed under: Publication, Studies, Study report, complexity, creativity, hr, ibm, leadership, organization, report, study
September 5, 2011 • 10:31 pm
Title: Beyond last click: Understanding your consumers’ online path to purchase
Author: Google UK / Nielsen
The internet is a multi-billion pound industry in the UK, which accounted for 7.2% of the nation’s GDP in 2009. The UK leads the world in e-commerce as the country with the highest per capita spending online. 
As the growth of e-commerce remains unabated, we see that consumers are increasingly researching their purchases online.
Our new whitepaper conducted in conjunction with Nielsen, takes a detailed look at consumers’ path to purchase across multiple sectors. The study seeks to understand the length of research journeys, how shoppers are researching their purchases and how they are using search during their decision making process.
Here are some key findings from the study:
- Research journeys are often lengthy and in some sectors, can last more than a month.
- 1 in 3 conversions takes place 30 days after the initial research.
- 70% of consumers who purchase use search.
- Generic search terms play a key role in the research process. Shoppers who convert online are 19% more likely, on average, to search on generic terms than those who are just ‘window shopping’ or end up making their purchase offline.
Download: Google Clickstream Whitepaper
Date: August 2011
Filed under: Analysis, Studies, Study report, White paper, advertising ecommerce, analysis, business, click, clickstream, consumers, google, nielsen, online, path, purchase
Title: Mediaconcentratie in Vlaanderen 2010
Type: Report Publication
Author: Vlaamse Regulator voor de Media
De Vlaamse Regering gaf de Vlaamse Regulator voor de Media de opdracht om jaarlijks de concentratie in de Vlaamse mediasector in kaart te brengen. Met het rapport ‘Mediaconcentratie in Vlaanderen’ brengt de Regulator de Vlaamse mediasector in kaart, worden de belangrijkste evoluties beschreven en wordt de bestaande concentratie gemeten. De taak van de Regulator beperkt zich tot het rapporteren van de bestaande concentratie, zonder de bevoegdheid om er eventueel rechtstreeks tegen op te treden. Het rapport is in eerste instantie dan ook bedoeld voor het beleid en de beleidsmakers. Het is aan hen om eventuele acties te ondernemen om de door de Regulator geschetste evoluties, waar nodig, bij te sturen.
Download: Rapport mediaconcentratie 2010
Date: December 2010
Filed under: Publication, Study report, 2010, concentratie, media, publicatie, publication, regering, regulator, vlaanderen, vrm
Title: The Well Connected Traveller, The changing face of today’s travel consumers
Type: Survey report
Travelport engaged The Futures Company to conduct global research into the whole of the end to end travel process consumers undertake from inspiration to shopping and booking to post trip evaluation.
Download: The Well Connected Traveller
Filed under: Research report, Study report, connected, internet, report, research, study, travel, traveler consumer, traveller