Title: In reputation we trust
Type: Research Report
Author: Weber Shandwick
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Short:

As consumers around the world have greater online access to a brand’s lineage, the influence of the brand “parent” or company behind the brand matters even more. In this uncertain climate, consumers expect more from leading companies and have no trouble boycotting those that fail to live up to new standards. At the same time, leaders need to know how to do business in an environment where consumers are not just purchasing their products or services on their own merits, but are also shopping by company reputation. The mounting convergence of brand and corporate reputation revealed in our study ushers in a new era of marketing communications.
As thought leaders in the reputation field, global public relations firm Weber Shandwick and its research arm, KRC Research, conducted an online survey among both consumers and executives to answer the frequently-raised question from corporate officers about how brand and reputation are evolving in this new see-thru, nowhere to hide world. The research aims to help marketing and communications executives adjust to what we foresee as a tectonic shift in communicating the voice of the “enterprise” to key stakeholders.

The research was conducted in October and November 2011 among 1,375 consumers (ages 18+) and 575 senior executives in companies with revenue of $500 million or more. Respondents were located in four key markets: two developed markets (the U.S. and U.K.) and two emerging markets (China and Brazil).

Download: InRepWeTrust.pdf
Date: January 2012

Title: 2012 Trust Barometer
Type: Study Report
Author: Edelman
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Short:

The 2012 Edelman Trust Barometer measures attitudes about the state of trust in business, government, NGOs, and media across 25 countries. The results of the 2012 Edelman Trust Barometer are here.

Download: presentation / executive summary
Date: January 2012 (Davos)

Title: Connected Europe
Type: Study Report
Author: comScore
Opt-In: Yes
Short:

As illustrated in this report, today’s digital environment is rapidly evolving in Europe, driven by the proliferation of devices people use to consume content at home, at work and on-the-go. Not too long ago, European consumers depended solely on their desktop computer or laptop to connect to the internet. Today, a growing number of consumers are likely to access a variety of digital content across a multitude of devices on a daily basis.

Download: White Paper / Presentation
Date: January 2012 (DLD)

Title: How teenagers are using technology in their social lives
Type: Research Report
Author: Ericsson
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Short:

How do teenagers prefer to communicate and socialize with each other? At Ericsson, we think their behavior has important implications for the future of devices and technology. In 2011, Ericsson ConsumerLab carried out research into what those implications will be.

The research focused on US teenagers aged between 13 and 17. The quantitative part of the research consisted of almost 2,000 online surveys, and involved a representative sample of 20 million people between 13 and 17 years of age. The research took place between June and November
2011. The qualitative element of the research consisted of two
parts. In the first, one-hour-long interviews were conducted with 32 respondents from Long Island, New York. Following this, 12 of the teenagers were selected for two-hour-long interviews. The survey sample was selected to be representative of the entire US, and the behavior
reported is similar to that in many other countries. This brochure presents some initial findings of the research.

Download: PDF
Date: December 2011

Title: The New Influence
Type: White Paper
Author: Porter Novelli
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Short:

The explosion of social media and digital technology has created a whole new world of influence. You can “like” brands and products on Facebook and share them with your friends. You can look up what your friends and family wear on sites like TheFind and solicit on-the-spot feedback about a product or service from the masses before making a purchase. And mobile technology enables all of us to tap into these credible resources—the “opinion of people like me”—precisely at the moment of influence.

But how do marketers determine who has the influence that matters, and what do they do with that information? Is it possible to harness the power of our supercharged ability
to solicit and share opinions about products, services and brands? And can it be done authentically and credibly?
Quite simply, many marketers are asking themselves, “Who has the influence now? How do I find them, and how do I activate them to benefit my brand or company?”In this issue of Intelligent Dialogue, leading digital experts will answer these questions and more.

Download: New Influence PDF
Date: March 2011

Title: De Grote Stagnatie begint nu echt!
Type: Trendreport
Author: Adjiedj Bakas
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Short:

Trendwatcher Adjiedj Bakas maakt jaarlijks een rapport op over de trends van het komende jaar. Zo ook dit jaar, zo voorspelt Adjiedj voor 2012 er (eindelijk) concurrentie komt voor de iPad, het einde van online privacy, en benadrukt dat consumenten zich steeds bewuster zullen worden van hun digitale voetafdruk. Cloud computing zowel een zegen (data anytime, anywhere beschikbaar) als een vloek (afhankelijkheid, gevaar van misbruik).

Download: Trendrapport 2012
Date: November 2011

Title: Twitter Business Guide
Type: White Paper
Author: Jean-Christophe Barré & Dr. Andreas Schroeter
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Short:

Twitter is one of the fastest-growing online social media. It is one of the top communication methods there currently is, with more people and businesses joining the network every day.100 million accounts created in 2010 and 25 billion Tweets sent. Signing up for a Twitter account means getting in touch with a potential 255 million users (March 2011). Most of the big names have an account. It has become an essential tool for online marketing and business communication.

This guide helps you start up your own Twitter account for Business, from scratch.

Download: Twitter Business Guide (Scribd)
Date: July 2011

Title: Digital Media Playbook 2012 – (Almost) Everything You Need to Know About Digital Media
Type: White Paper
Author: Williams Helde
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Short:

The Digital Media Playbook covers the basics of digital marketing, including various platforms, media buying, targeting, tracking, and a look at what the future holds. And while it might sound like old news to some of you, I’m always amazed how many agency pros and clients still seem overwhelmed by it all.

Download: PDF
Date: November 2011

Title: Always On Women: A Survey of how women are using technology today
Type: White paper
Author: Ad Age / JWT Intelligence
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Short:

So many women are using digital and mobile tools it’s hard to target all of them. Here’s a look at the mobile warriors as well as the more casual,utilitarian users.

The top three must-have mobile phone functions for women: making calls, texting and taking pictures and videos, according to a survey we conducted earlier this year in partnership with Advertising Age. While the top two are no-brainers, it’s notable that women were more likely to cite the ability to take pictures and videos (37%) than accessing the Internet and emailing.

As the family chroniclers, women have long used cameras to capture memories—birthdays, graduations and other milestones. Now, a camera is always in her pocket, and as smartphone cameras get turbocharged, it can record quality images as well as video. As a result, women are capturing not only the big but the small: a son’s scowl on a car ride, a daughter’s ice cream-covered face. These micro-moments or micro-achievements, which were rarely chronicled before, are not only recorded but shared in real time via email, text, Facebook or, increasingly, a photo-sharing app. For brands, there’s opportunity to better embrace, encourage and leverage this behavior.

Download: Always On Women
Date: November 2011

IAB The Netherlands ordered this research performed by Insites Consulting to study online and mobile behavior and attitudes. The MC DC Report (Marketers & Consumers, Digital & Connected) is based on a survey amongst 9000+ internet users (15+) in 35 countries worldwide, with a focus on Europe but also a few BRIC countries and the US. This data therefore can be used as a basis for a vision on marketing in 2011 and beyond.

Download: Presentation
Date: September 2011