September 19, 2011 • 2:57 pm
Title: The Mobile Digital Consumer (Emerce eDay 2011)
Type: Survey report
Author: Insites Consulting / IAB
IAB The Netherlands ordered this research performed by Insites Consulting to study online and mobile behavior and attitudes. The MC DC Report (Marketers & Consumers, Digital & Connected) is based on a survey amongst 9000+ internet users (15+) in 35 countries worldwide, with a focus on Europe but also a few BRIC countries and the US. This data therefore can be used as a basis for a vision on marketing in 2011 and beyond.
Date: September 2011
Filed under: presentation, Publication, Research report, Survey report, consumer, digital, iab, insites, mcdc, mobile, presentation, research, survey
November 5, 2010 • 1:27 pm
Title: This time, it’s personal (Engaging and interacting with consumers is the content industry’s new battleground)
Type: Study Report
Under the impact of disruptive technological innovation, the media and entertainment industry is fully embracing the need to change. The shifts under way encompass not just advances in content technologies, but also proliferation of delivery channels, radical changes in digital consumer behavior and profound challenges to established revenue models. And, the competitive landscape is no longer divided between the formerly distinct sectors of the industry; the fight is cross-sector and fierce.
Now to compete and grow, companies in this sector will need to build and leverage capabilities in digital consumer data management to deepen their customer relationships and create more compelling content services. An intimate understanding of the digital consumer, backed by analytics, is a prerequisite for the targeted, personalized, cross-platform content services that will drive future revenue growth.
The first phase of digital transformation involved coming to grips with the new models and technologies of the now “must have” digital supply chain. We are now seeing the start of the next phase, as the industry reshapes its content offerings and business models around the consumer in an escalating battle for hearts, eyes, minds, data and wallets.
Download: Accenture Global Content Study 2009
Filed under: Study report, accenture, consulting, consumer, content, industry, personal, report, study