Media Publications Database

We find the best Media/Advertising publications for you.

Twitter Business Guide (by J.C Barré) [ENG]

TwitterBusinessGuide

Title: Twitter Business Guide
Type: White Paper
Author: Jean-Christophe Barré & Dr. Andreas Schroeter
Opt-In: No
Short:

Twitter is one of the fastest-growing online social media. It is one of the top communication methods there currently is, with more people and businesses joining the network every day.100 million accounts created in 2010 and 25 billion Tweets sent. Signing up for a Twitter account means getting in touch with a potential 255 million users (March 2011). Most of the big names have an account. It has become an essential tool for online marketing and business communication.

This guide helps you start up your own Twitter account for Business, from scratch.

Download: Twitter Business Guide (Scribd)
Date: July 2011

Filed under: Guides, , , , , , , ,

Digital Media Playbook (by Williams Helde) [ENG]

dmp_2012

Title: Digital Media Playbook 2012 – (Almost) Everything You Need to Know About Digital Media
Type: White Paper
Author: Williams Helde
Opt-In: No
Short:

The Digital Media Playbook covers the basics of digital marketing, including various platforms, media buying, targeting, tracking, and a look at what the future holds. And while it might sound like old news to some of you, I’m always amazed how many agency pros and clients still seem overwhelmed by it all.

Download: PDF
Date: November 2011

Filed under: Guides, Publication, White paper, , , , , , , ,

Social Marketing Playbook (by 360i)

Title: Social Marketing Playbook
Company: 360i
Introduction:

“The goal of this playbook is to help marketers:
• Provide a framework for establishing a set of clear objectives for their social marketing strategy
• Move beyond the checklist approach and provide a filter for evaluating the myriad of opportunities and platforms
• Think of social marketing as an opportunity to have a continuous, valuable exchange with their customers
• Think about extensions to amplify offline campaigns”

Read the rest of this entry »

Filed under: Guides, , , , , ,

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