Title: Social Marketing Playbook
Company: 360i
Introduction:
“The goal of this playbook is to help marketers:
• Provide a framework for establishing a set of clear objectives for their social marketing strategy
• Move beyond the checklist approach and provide a filter for evaluating the myriad of opportunities and platforms
• Think of social marketing as an opportunity to have a continuous, valuable exchange with their customers
• Think about extensions to amplify offline campaigns”
Filed under: Guides, 360i, guide, howto, marketing, playbook, social media
