Title: The Mobile Digital Consumer (Emerce eDay 2011)
Type: Survey report
Author: Insites Consulting / IAB
IAB The Netherlands ordered this research performed by Insites Consulting to study online and mobile behavior and attitudes. The MC DC Report (Marketers & Consumers, Digital & Connected) is based on a survey amongst 9000+ internet users (15+) in 35 countries worldwide, with a focus on Europe but also a few BRIC countries and the US. This data therefore can be used as a basis for a vision on marketing in 2011 and beyond.
Date: September 2011