Media Publications Database

Title: This time, it’s personal (Engaging and interacting with consumers is the content industry’s new battleground)
Type: Study Report
Company/author: Accenture
Opt-in: No
Short:

Under the impact of disruptive technological innovation, the media and entertainment industry is fully embracing the need to change. The shifts under way encompass not just advances in content technologies, but also proliferation of delivery channels, radical changes in digital consumer behavior and profound challenges to established revenue models. And, the competitive landscape is no longer divided between the formerly distinct sectors of the industry; the fight is cross-sector and fierce.

Now to compete and grow, companies in this sector will need to build and leverage capabilities in digital consumer data management to deepen their customer relationships and create more compelling content services. An intimate understanding of the digital consumer, backed by analytics, is a prerequisite for the targeted, personalized, cross-platform content services that will drive future revenue growth.

The first phase of digital transformation involved coming to grips with the new models and technologies of the now “must have” digital supply chain. We are now seeing the start of the next phase, as the industry reshapes its content offerings and business models around the consumer in an escalating battle for hearts, eyes, minds, data and wallets.

Download: Accenture Global Content Study 2009
Date: 2009

Filed under: Study report, accenture, consulting, consumer, content, industry, personal, report, study