November 5, 2010 • 1:27 pm
Title: This time, it’s personal (Engaging and interacting with consumers is the content industry’s new battleground)
Type: Study Report
Under the impact of disruptive technological innovation, the media and entertainment industry is fully embracing the need to change. The shifts under way encompass not just advances in content technologies, but also proliferation of delivery channels, radical changes in digital consumer behavior and profound challenges to established revenue models. And, the competitive landscape is no longer divided between the formerly distinct sectors of the industry; the fight is cross-sector and fierce.
Now to compete and grow, companies in this sector will need to build and leverage capabilities in digital consumer data management to deepen their customer relationships and create more compelling content services. An intimate understanding of the digital consumer, backed by analytics, is a prerequisite for the targeted, personalized, cross-platform content services that will drive future revenue growth.
The first phase of digital transformation involved coming to grips with the new models and technologies of the now “must have” digital supply chain. We are now seeing the start of the next phase, as the industry reshapes its content offerings and business models around the consumer in an escalating battle for hearts, eyes, minds, data and wallets.
Download: Accenture Global Content Study 2009
Filed under: Study report, accenture, consulting, consumer, content, industry, personal, report, study
November 3, 2010 • 11:39 am
Title: The Big Brand Theory
Type: Business Whitebook
At the Compete Digital CMO Summit this past May, senior marketers shared their perspectives on“The Big Brand Theory,” including how their companies are taking steps to transform online branding, digital measurement and creative execution. Since the dialogue went beyond theory to fundamental changes in practice, we wanted to share some insights to help you shape your own digital efforts, with The Big Brand Theory Whitebook.
Hear from senior marketers at Kodak, T-Mobile, Microsoft, Procter & Gamble, Yelp, and Bridge Worldwide as they share their experiences, successes and challenges in navigating this complex space. Topics of discussion range from, What are the biggest obstacles for companies looking to unlock the digital opportunities this year, and how to overcome them? to How will “digital” impact their marketing this year and what metrics are tracked to make sure it is working?
Download: The Big Brand Theory Whitebook
Filed under: White paper, brand, branding, cmo, compete, industry, insights, marketing, summit, whitebook, whitepaper