Media Publications Database

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March 8, 2012 • 12:31 pm 0

FOMO: Fear Of Missing Out (by JWT Intelligence)

FOMO

Title: Fear of Missing Out
Type: Trend Research
Author: JWT Intelligence
Opt-In: Yes
Short:

We’ve always had a fear of missing out—that our peers are doing, in the know about or in possession of more or something better than us—but today it’s exploding with the onset of real-time, location-based and social media tools.

This trend report, which updates our May 2011 report with new quantitative and qualitative data, explores the FOMO phenomenon. We identify which cohort is most prone to FOMO and how they respond to it, spotlight how FOMO is manifesting in the zeitgeist, and look at the wide-ranging potential for brands seeking to tap into FOMO.

In addition to desk research, we interviewed experts and influencers in technology and academia, and conducted a survey in the U.S. and the U.K. using SONAR™, JWT’s proprietary online tool. The survey polled 1,270 adults aged 18-plus and 110 teens from Jan. 19-24.

Download: JWT Publications Download
Date: March 2012

Filed under: Survey report, Trend report, , , , , , , , , ,

November 21, 2011 • 10:58 am 5

Always On Women (by Ad Age/JWT) [English]

alwaysonwomen

Title: Always On Women: A Survey of how women are using technology today
Type: White paper
Author: Ad Age / JWT Intelligence
Opt-In: No
Short:

So many women are using digital and mobile tools it’s hard to target all of them. Here’s a look at the mobile warriors as well as the more casual,utilitarian users.

The top three must-have mobile phone functions for women: making calls, texting and taking pictures and videos, according to a survey we conducted earlier this year in partnership with Advertising Age. While the top two are no-brainers, it’s notable that women were more likely to cite the ability to take pictures and videos (37%) than accessing the Internet and emailing.

As the family chroniclers, women have long used cameras to capture memories—birthdays, graduations and other milestones. Now, a camera is always in her pocket, and as smartphone cameras get turbocharged, it can record quality images as well as video. As a result, women are capturing not only the big but the small: a son’s scowl on a car ride, a daughter’s ice cream-covered face. These micro-moments or micro-achievements, which were rarely chronicled before, are not only recorded but shared in real time via email, text, Facebook or, increasingly, a photo-sharing app. For brands, there’s opportunity to better embrace, encourage and leverage this behavior.

Download: Always On Women
Date: November 2011

Filed under: Survey report, White paper, , , , , , , , , ,

September 7, 2011 • 9:39 am 0

Social Commerce (by JWT) [English]

jwt

Title: Social Commerce Report
Type: Trend Research/Report
Author: JWT Intelligence
Opt-In: Yes
Short:

Social networks are well-established, as is e-commerce, but it’s only now that we’re seeing the meshing of the two and a great deal of hype around the possibilities. Our July trend report charts how retailers and other brands are using the social graph to engage consumers wherever they may be—creating more personal, accessible experiences—and to amplify word-of-mouth.

“Social Commerce” examines three trends: the rise of Facebook commerce (retailers selling directly on Facebook), overlaying the social graph on e-commerce sites and introducing that social graph to the brick-and-mortar world. We look at what innovative retailers and others are doing in these areas, as well as what’s driving each trend and the significance and potential for marketers. The report also spotlights things to watch in Social Commerce, from apps that enable sharing while shopping to Facebook Credits.

For this report, we interviewed experts and influencers in research, technology and business, and conducted quantitative surveys in the U.S. and the U.K. using SONAR™, JWT’s proprietary online tool.

As brands experiment with social commerce in this rapidly advancing space, what’s clear is that there’s tremendous potential, especially when it comes to targeting Millennials. We’ll continue to spotlight how smart marketers are fine-tuning their strategies and how consumer attitudes and behaviors are evolving.

Download: Social Commerce (note: you might have to try a few times, I got a lot of server errors)
Date: July 2011
Slideshare:

Filed under: presentation, Publication, Research report, Trend report, , , , , , , , ,

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