Media Publications Database

We find the best Media/Advertising publications for you.

2012 Edelman Trust Barometer (by Edelman)

trust baro

Title: 2012 Trust Barometer
Type: Study Report
Author: Edelman
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Short:

The 2012 Edelman Trust Barometer measures attitudes about the state of trust in business, government, NGOs, and media across 25 countries. The results of the 2012 Edelman Trust Barometer are here.

Download: presentation / executive summary
Date: January 2012 (Davos)

Filed under: presentation, Publication, Study report, , , , , , , , , , , ,

Connected Europe: How Smartphones and Tablets are Shifting Media Consumption (by comScore) [English]

connected europe

Title: Connected Europe
Type: Study Report
Author: comScore
Opt-In: Yes
Short:

As illustrated in this report, today’s digital environment is rapidly evolving in Europe, driven by the proliferation of devices people use to consume content at home, at work and on-the-go. Not too long ago, European consumers depended solely on their desktop computer or laptop to connect to the internet. Today, a growing number of consumers are likely to access a variety of digital content across a multitude of devices on a daily basis.

Download: White Paper / Presentation
Date: January 2012 (DLD)

Filed under: presentation, Research report, Study report, White paper, , , , , , , , , , , , ,

The Mobile Digital Consumer (by Insites/iab) [English]

Title: The Mobile Digital Consumer (Emerce eDay 2011)
Type: Survey report
Author: Insites Consulting / IAB
Opt-In: No
Short:

IAB The Netherlands ordered this research performed by Insites Consulting to study online and mobile behavior and attitudes. The MC DC Report (Marketers & Consumers, Digital & Connected) is based on a survey amongst 9000+ internet users (15+) in 35 countries worldwide, with a focus on Europe but also a few BRIC countries and the US. This data therefore can be used as a basis for a vision on marketing in 2011 and beyond.

Download: Presentation
Date: September 2011

Filed under: presentation, Publication, Research report, Survey report, , , , , , , , ,

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