Media Publications Database

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March 8, 2012 • 12:31 pm 0

FOMO: Fear Of Missing Out (by JWT Intelligence)

FOMO

Title: Fear of Missing Out
Type: Trend Research
Author: JWT Intelligence
Opt-In: Yes
Short:

We’ve always had a fear of missing out—that our peers are doing, in the know about or in possession of more or something better than us—but today it’s exploding with the onset of real-time, location-based and social media tools.

This trend report, which updates our May 2011 report with new quantitative and qualitative data, explores the FOMO phenomenon. We identify which cohort is most prone to FOMO and how they respond to it, spotlight how FOMO is manifesting in the zeitgeist, and look at the wide-ranging potential for brands seeking to tap into FOMO.

In addition to desk research, we interviewed experts and influencers in technology and academia, and conducted a survey in the U.S. and the U.K. using SONAR™, JWT’s proprietary online tool. The survey polled 1,270 adults aged 18-plus and 110 teens from Jan. 19-24.

Download: JWT Publications Download
Date: March 2012

Filed under: Survey report, Trend report, , , , , , , , , ,

January 23, 2012 • 2:57 pm 0

The company behind the brand: in reputation we trust (by Weber Shandwick)

reputation we trust

Title: In reputation we trust
Type: Research Report
Author: Weber Shandwick
Opt-In: No
Short:

As consumers around the world have greater online access to a brand’s lineage, the influence of the brand “parent” or company behind the brand matters even more. In this uncertain climate, consumers expect more from leading companies and have no trouble boycotting those that fail to live up to new standards. At the same time, leaders need to know how to do business in an environment where consumers are not just purchasing their products or services on their own merits, but are also shopping by company reputation. The mounting convergence of brand and corporate reputation revealed in our study ushers in a new era of marketing communications.
As thought leaders in the reputation field, global public relations firm Weber Shandwick and its research arm, KRC Research, conducted an online survey among both consumers and executives to answer the frequently-raised question from corporate officers about how brand and reputation are evolving in this new see-thru, nowhere to hide world. The research aims to help marketing and communications executives adjust to what we foresee as a tectonic shift in communicating the voice of the “enterprise” to key stakeholders.

The research was conducted in October and November 2011 among 1,375 consumers (ages 18+) and 575 senior executives in companies with revenue of $500 million or more. Respondents were located in four key markets: two developed markets (the U.S. and U.K.) and two emerging markets (China and Brazil).

Download: InRepWeTrust.pdf
Date: January 2012

Filed under: Research report, Survey report, White paper, , , , , , , , , , ,

January 23, 2012 • 2:45 pm 0

2012 Edelman Trust Barometer (by Edelman)

trust baro

Title: 2012 Trust Barometer
Type: Study Report
Author: Edelman
Opt-In: No
Short:

The 2012 Edelman Trust Barometer measures attitudes about the state of trust in business, government, NGOs, and media across 25 countries. The results of the 2012 Edelman Trust Barometer are here.

Download: presentation / executive summary
Date: January 2012 (Davos)

Filed under: presentation, Publication, Study report, , , , , , , , , , , ,

January 9, 2012 • 9:00 pm 0

Talking, Texting, Poking and Dating (by Ericsson) [English]

Ericsson

Title: How teenagers are using technology in their social lives
Type: Research Report
Author: Ericsson
Opt-In: No
Short:

How do teenagers prefer to communicate and socialize with each other? At Ericsson, we think their behavior has important implications for the future of devices and technology. In 2011, Ericsson ConsumerLab carried out research into what those implications will be.

The research focused on US teenagers aged between 13 and 17. The quantitative part of the research consisted of almost 2,000 online surveys, and involved a representative sample of 20 million people between 13 and 17 years of age. The research took place between June and November
2011. The qualitative element of the research consisted of two
parts. In the first, one-hour-long interviews were conducted with 32 respondents from Long Island, New York. Following this, 12 of the teenagers were selected for two-hour-long interviews. The survey sample was selected to be representative of the entire US, and the behavior
reported is similar to that in many other countries. This brochure presents some initial findings of the research.

Download: PDF
Date: December 2011

Filed under: Research release, Research report, , , , , , , ,

December 26, 2011 • 6:31 pm 0

Trendrapport 2012 (by Adjiedj Bakas) [DUTCH]

jaarvddraak

Title: De Grote Stagnatie begint nu echt!
Type: Trendreport
Author: Adjiedj Bakas
Opt-In: No
Short:

Trendwatcher Adjiedj Bakas maakt jaarlijks een rapport op over de trends van het komende jaar. Zo ook dit jaar, zo voorspelt Adjiedj voor 2012 er (eindelijk) concurrentie komt voor de iPad, het einde van online privacy, en benadrukt dat consumenten zich steeds bewuster zullen worden van hun digitale voetafdruk. Cloud computing zowel een zegen (data anytime, anywhere beschikbaar) als een vloek (afhankelijkheid, gevaar van misbruik).

Download: Trendrapport 2012
Date: November 2011

Filed under: Trend report, , , , , , , , , ,

November 21, 2011 • 10:58 am 5

Always On Women (by Ad Age/JWT) [English]

alwaysonwomen

Title: Always On Women: A Survey of how women are using technology today
Type: White paper
Author: Ad Age / JWT Intelligence
Opt-In: No
Short:

So many women are using digital and mobile tools it’s hard to target all of them. Here’s a look at the mobile warriors as well as the more casual,utilitarian users.

The top three must-have mobile phone functions for women: making calls, texting and taking pictures and videos, according to a survey we conducted earlier this year in partnership with Advertising Age. While the top two are no-brainers, it’s notable that women were more likely to cite the ability to take pictures and videos (37%) than accessing the Internet and emailing.

As the family chroniclers, women have long used cameras to capture memories—birthdays, graduations and other milestones. Now, a camera is always in her pocket, and as smartphone cameras get turbocharged, it can record quality images as well as video. As a result, women are capturing not only the big but the small: a son’s scowl on a car ride, a daughter’s ice cream-covered face. These micro-moments or micro-achievements, which were rarely chronicled before, are not only recorded but shared in real time via email, text, Facebook or, increasingly, a photo-sharing app. For brands, there’s opportunity to better embrace, encourage and leverage this behavior.

Download: Always On Women
Date: November 2011

Filed under: Survey report, White paper, , , , , , , , , ,

September 15, 2011 • 1:40 pm 0

Social Media Around The World 2011 (by Insites Consulting) [English]

insitessocial

Title: Social Media Around The World 2011
Type: Study report
Author: Insites Consulting
Opt-In: Yes (for download, not for viewing)
Short:

73% of European Internet users use social network sites. In total this is about 347 million people. Facebook is the most popular site with 62% users.16% of European Internet users use Twitter. The Eastern-European Vkontakte is in third place with a 12% adoption. LinkedIn is 4th with 11% penetration amongst European Internet users. Within Europe it is mainly Eastern and Southern Europe who obtain good scores with a higher adoption than the European average. Western Europe’s score is lower at 66% adoption. These are some remarkable conclusions from an InSites Consulting survey amongst more than 9,000 consumers in 35 countries.

Download: Report 2011
Date: September 2011

Filed under: presentation, Publication, Studies, Study report, , , , , , , , , ,

September 13, 2011 • 10:20 am 0

The Social Media Report (by Nielsen) [English]

smrNielsen

Title: State of the Media: The Social Media Report
Type: Analysis report
Author: Nielsen
Opt-In: Yes (for download, not for online viewing)
Short:

SOCIAL MEDIA’s popularity continues to grow, connecting people with just about everything they watch and buy. Whether it’s a brand icon inviting consumers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertise-ment asking a consumer to “Like” a product on Facebook, people are constantly being driven to social media.

The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.In the U.S., social networks and blogs reach nearly 80 percent of active U.S. Internet users and represent the majority of Americans’ time online. The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Forty-eight percent of these consumers responded to a retailer’s offer posted on Facebook or Twitter.

As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.

Download: Download PDF
Date: Q3 2011

Filed under: Analysis, presentation, , , , , , , , , ,

September 12, 2011 • 1:51 pm 0

Social Commerce IQ: Retailers on Facebook (by 8th Bridge) [English]

retailsocial

Title: Social Commerce IQ: Retail
Type: Report
Author: 8th Bridge
Opt-In: Yes
Short:

Social commerce is the new frontier for the retail industry. The space has grown tremendously in the last two years and will be a multi-billion dollar industry by 2015. In this inaugural report, The Social Commerce IQ™: Retail, 8thBridge has analyzed the top 200 retailers on Facebook and ranked them based on their Social Commerce IQ™. We examine how these retailers use Facebook and what strategies are the most critical for success. We believe that retailers with a higher Social Commerce IQ™ create better experiences for their customers.

Insights from the report include:

  • Social shopping engagement rates are 30% higher than other status updates
  • Over 35 million people have shared a product on Facebook
  • 35% of people are more likely to buy a product if it has more Likes on the product page
  • Nearly 60% of Likes on product pages are driven by product owners
  • 22 million people have been driven to make a purchase based on a Facebook recommendation

Download: 8th Bridge
Date: July-August 2011

Filed under: Analysis, Research report, Studies, , , , , , , , , , , , ,

September 8, 2011 • 9:44 pm 0

DERT Trend Report (by Edelman) [English]

dert-report

Title: Edelman DERT Trend Report
Type: Trend report
Author: Edelman
Opt-In: No
Short:

It would seem that it isn’t enough for us to just talk and think ‘DERTy’ (Digital, Entertainment, Rights and Technology), we now want to find out about DERTy trends too.

We have compiled a monthly report highlighting some trends we have seen within the news this month and what they mean for brands.  This is part of an ongoing series which will look at some of the key trends within the consumer, technology and digital space over the last month and report back.

This month reports on the social gaming trend, with new releases such as Sims Social soon to be launched on Facebook, we ask just how social are these games? We explore the use of social media for doing good, citing the recent #riotwombles and Twestival as examples of how social media can be used for the greater good.  The report also looks at a new term for an old concept, Likeonomics, which is all about brands going beyond good products or services and into the realms of brand personality.

Download: Report
Date: August 2011

Filed under: presentation, Trend report, , , , , , , , ,

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