Title: Digital Britain
Opt-In: Yes (Pay with a Tweet)
Men rule the web. Gaming’s for geeks. Women aren’t interested in tech. iTunes is the most popular music player. Those with the most followers on Twitter have the most
influence. The iPad is mostly used on the go. Right? Wrong. Our collective knowledge about how people live today through technology is so tangled up by satisfying yet shallow soundbites, lazy research and the biased rhetoric of specialists, it’s hard to know what people really do today.
How do they talk, watch, listen, read, play games, socialise, research and buy in today’s increasingly digital world? How does this differ between the sexes and generations? If your brand is going to connect with consumers in the digital age, you need better answers to questions like these.
This report is the start of that. By drawing together quality research from hundreds of different referenced sources it paints a picture of current media and technology consumption and how that might develop in the future. It should make you more knowledgeable. It should give you the arsenal to fight for strategies and creative solutions that go against tired convention. But it should also flag up when you’re in
danger of jumping on a bandwagon and wasting your precious marketing budget.
In short, this report should help you unpick the truth from the myth.
Download: Digital Britain
Date: March 2012
Filed under: Book, Publication, White paper, book, britain, change, dare, impact, life, live, research, technology, thisisdare, UK
Title: Fear of Missing Out
Type: Trend Research
Author: JWT Intelligence
We’ve always had a fear of missing out—that our peers are doing, in the know about or in possession of more or something better than us—but today it’s exploding with the onset of real-time, location-based and social media tools.
This trend report, which updates our May 2011 report with new quantitative and qualitative data, explores the FOMO phenomenon. We identify which cohort is most prone to FOMO and how they respond to it, spotlight how FOMO is manifesting in the zeitgeist, and look at the wide-ranging potential for brands seeking to tap into FOMO.
In addition to desk research, we interviewed experts and influencers in technology and academia, and conducted a survey in the U.S. and the U.K. using SONAR™, JWT’s proprietary online tool. The survey polled 1,270 adults aged 18-plus and 110 teens from Jan. 19-24.
Download: JWT Publications Download
Date: March 2012
Filed under: Survey report, Trend report, 2012, fear, fomo, intelligence, jwt, jwtintelligence, report, research, trend, trends
January 23, 2012 • 2:57 pm
Title: In reputation we trust
Type: Research Report
Author: Weber Shandwick
As consumers around the world have greater online access to a brand’s lineage, the influence of the brand “parent” or company behind the brand matters even more. In this uncertain climate, consumers expect more from leading companies and have no trouble boycotting those that fail to live up to new standards. At the same time, leaders need to know how to do business in an environment where consumers are not just purchasing their products or services on their own merits, but are also shopping by company reputation. The mounting convergence of brand and corporate reputation revealed in our study ushers in a new era of marketing communications.
As thought leaders in the reputation field, global public relations firm Weber Shandwick and its research arm, KRC Research, conducted an online survey among both consumers and executives to answer the frequently-raised question from corporate officers about how brand and reputation are evolving in this new see-thru, nowhere to hide world. The research aims to help marketing and communications executives adjust to what we foresee as a tectonic shift in communicating the voice of the “enterprise” to key stakeholders.
The research was conducted in October and November 2011 among 1,375 consumers (ages 18+) and 575 senior executives in companies with revenue of $500 million or more. Respondents were located in four key markets: two developed markets (the U.S. and U.K.) and two emerging markets (China and Brazil).
Date: January 2012
Filed under: Research report, Survey report, White paper, brand, brands, commercial, company, consumers, report, reputation, research, survey, trust, weber shandwick
January 9, 2012 • 9:00 pm
Title: How teenagers are using technology in their social lives
Type: Research Report
How do teenagers prefer to communicate and socialize with each other? At Ericsson, we think their behavior has important implications for the future of devices and technology. In 2011, Ericsson ConsumerLab carried out research into what those implications will be.
The research focused on US teenagers aged between 13 and 17. The quantitative part of the research consisted of almost 2,000 online surveys, and involved a representative sample of 20 million people between 13 and 17 years of age. The research took place between June and November
2011. The qualitative element of the research consisted of two
parts. In the first, one-hour-long interviews were conducted with 32 respondents from Long Island, New York. Following this, 12 of the teenagers were selected for two-hour-long interviews. The survey sample was selected to be representative of the entire US, and the behavior
reported is similar to that in many other countries. This brochure presents some initial findings of the research.
Date: December 2011
Filed under: Research release, Research report, consumerlab, ericsson, report, research, technology, teenagers, teens, youngsters
September 19, 2011 • 2:57 pm
Title: The Mobile Digital Consumer (Emerce eDay 2011)
Type: Survey report
Author: Insites Consulting / IAB
IAB The Netherlands ordered this research performed by Insites Consulting to study online and mobile behavior and attitudes. The MC DC Report (Marketers & Consumers, Digital & Connected) is based on a survey amongst 9000+ internet users (15+) in 35 countries worldwide, with a focus on Europe but also a few BRIC countries and the US. This data therefore can be used as a basis for a vision on marketing in 2011 and beyond.
Date: September 2011
Filed under: presentation, Publication, Research report, Survey report, consumer, digital, iab, insites, mcdc, mobile, presentation, research, survey
Title: 2011 Digital Marketing Outlook
Type: Research report
Author: Society of Digital Agencies
Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Twenty four SoDA member agencies have provided thought-provoking articles and case studies. And a 14-person panel comprised of guest contributors and notable CMO advisors have provided their insights. The result: an invaluable planning resource for marketers and agencies in 2011.
The 2011 Digital Marketing Outlook (DMO) study conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 43% planning to decrease traditional paid media investments.
Download: Society of Digital Agencies (SoDA) 2011 Digital Marketing Outlook
Date: February 2011
Filed under: Research report, Studies, 2001, agencies, agency, answerlab, cmo, digital, dmo, insight, marketer, marketing, outlook, research, resource, soda
Title: Generations 2010
Type: Research report
Author: Pew Internet
This is the second report by the Pew Research Center’s Internet & American Life Project exploring how
different generations use the internet.
There are still notable differences by generation in online activities, but the dominance of the Millennial generation that we documented in our first “Generations” report in 2009 has slipped in many activities.
Download: Generations and tech
Date: December 2010
Filed under: Research report, Trend report, 2010, generations, internet, pew, research, technology, US, usa, usage