Media Publications Database

We find the best Media/Advertising publications for you.

March 30, 2012 • 2:10 pm 0

Digital Britain: the truth about how we live today through technology (by Dare)

digitalbritain

Title: Digital Britain
Type: Book
Author: Dare
Opt-In: Yes (Pay with a Tweet)
Short:

Men rule the web. Gaming’s for geeks. Women aren’t interested in tech. iTunes is the most popular music player. Those with the most followers on Twitter have the most
influence. The iPad is mostly used on the go. Right? Wrong. Our collective knowledge about how people live today through technology is so tangled up by satisfying yet shallow soundbites, lazy research and the biased rhetoric of specialists, it’s hard to know what people really do today.
How do they talk, watch, listen, read, play games, socialise, research and buy in today’s increasingly digital world? How does this differ between the sexes and generations? If your brand is going to connect with consumers in the digital age, you need better answers to questions like these.

This report is the start of that. By drawing together quality research from hundreds of different referenced sources it paints a picture of current media and technology consumption and how that might develop in the future. It should make you more knowledgeable. It should give you the arsenal to fight for strategies and creative solutions that go against tired convention. But it should also flag up when you’re in
danger of jumping on a bandwagon and wasting your precious marketing budget.

In short, this report should help you unpick the truth from the myth.

Download: Digital Britain
Date: March 2012

Filed under: Book, Publication, White paper, , , , , , , , , , ,

March 8, 2012 • 12:31 pm 0

FOMO: Fear Of Missing Out (by JWT Intelligence)

FOMO

Title: Fear of Missing Out
Type: Trend Research
Author: JWT Intelligence
Opt-In: Yes
Short:

We’ve always had a fear of missing out—that our peers are doing, in the know about or in possession of more or something better than us—but today it’s exploding with the onset of real-time, location-based and social media tools.

This trend report, which updates our May 2011 report with new quantitative and qualitative data, explores the FOMO phenomenon. We identify which cohort is most prone to FOMO and how they respond to it, spotlight how FOMO is manifesting in the zeitgeist, and look at the wide-ranging potential for brands seeking to tap into FOMO.

In addition to desk research, we interviewed experts and influencers in technology and academia, and conducted a survey in the U.S. and the U.K. using SONAR™, JWT’s proprietary online tool. The survey polled 1,270 adults aged 18-plus and 110 teens from Jan. 19-24.

Download: JWT Publications Download
Date: March 2012

Filed under: Survey report, Trend report, , , , , , , , , ,

January 23, 2012 • 2:57 pm 0

The company behind the brand: in reputation we trust (by Weber Shandwick)

reputation we trust

Title: In reputation we trust
Type: Research Report
Author: Weber Shandwick
Opt-In: No
Short:

As consumers around the world have greater online access to a brand’s lineage, the influence of the brand “parent” or company behind the brand matters even more. In this uncertain climate, consumers expect more from leading companies and have no trouble boycotting those that fail to live up to new standards. At the same time, leaders need to know how to do business in an environment where consumers are not just purchasing their products or services on their own merits, but are also shopping by company reputation. The mounting convergence of brand and corporate reputation revealed in our study ushers in a new era of marketing communications.
As thought leaders in the reputation field, global public relations firm Weber Shandwick and its research arm, KRC Research, conducted an online survey among both consumers and executives to answer the frequently-raised question from corporate officers about how brand and reputation are evolving in this new see-thru, nowhere to hide world. The research aims to help marketing and communications executives adjust to what we foresee as a tectonic shift in communicating the voice of the “enterprise” to key stakeholders.

The research was conducted in October and November 2011 among 1,375 consumers (ages 18+) and 575 senior executives in companies with revenue of $500 million or more. Respondents were located in four key markets: two developed markets (the U.S. and U.K.) and two emerging markets (China and Brazil).

Download: InRepWeTrust.pdf
Date: January 2012

Filed under: Research report, Survey report, White paper, , , , , , , , , , ,

January 9, 2012 • 9:00 pm 0

Talking, Texting, Poking and Dating (by Ericsson) [English]

Ericsson

Title: How teenagers are using technology in their social lives
Type: Research Report
Author: Ericsson
Opt-In: No
Short:

How do teenagers prefer to communicate and socialize with each other? At Ericsson, we think their behavior has important implications for the future of devices and technology. In 2011, Ericsson ConsumerLab carried out research into what those implications will be.

The research focused on US teenagers aged between 13 and 17. The quantitative part of the research consisted of almost 2,000 online surveys, and involved a representative sample of 20 million people between 13 and 17 years of age. The research took place between June and November
2011. The qualitative element of the research consisted of two
parts. In the first, one-hour-long interviews were conducted with 32 respondents from Long Island, New York. Following this, 12 of the teenagers were selected for two-hour-long interviews. The survey sample was selected to be representative of the entire US, and the behavior
reported is similar to that in many other countries. This brochure presents some initial findings of the research.

Download: PDF
Date: December 2011

Filed under: Research release, Research report, , , , , , , ,

September 19, 2011 • 2:57 pm 0

The Mobile Digital Consumer (by Insites/iab) [English]

Title: The Mobile Digital Consumer (Emerce eDay 2011)
Type: Survey report
Author: Insites Consulting / IAB
Opt-In: No
Short:

IAB The Netherlands ordered this research performed by Insites Consulting to study online and mobile behavior and attitudes. The MC DC Report (Marketers & Consumers, Digital & Connected) is based on a survey amongst 9000+ internet users (15+) in 35 countries worldwide, with a focus on Europe but also a few BRIC countries and the US. This data therefore can be used as a basis for a vision on marketing in 2011 and beyond.

Download: Presentation
Date: September 2011

Filed under: presentation, Publication, Research report, Survey report, , , , , , , , ,

September 12, 2011 • 1:51 pm 0

Social Commerce IQ: Retailers on Facebook (by 8th Bridge) [English]

retailsocial

Title: Social Commerce IQ: Retail
Type: Report
Author: 8th Bridge
Opt-In: Yes
Short:

Social commerce is the new frontier for the retail industry. The space has grown tremendously in the last two years and will be a multi-billion dollar industry by 2015. In this inaugural report, The Social Commerce IQ™: Retail, 8thBridge has analyzed the top 200 retailers on Facebook and ranked them based on their Social Commerce IQ™. We examine how these retailers use Facebook and what strategies are the most critical for success. We believe that retailers with a higher Social Commerce IQ™ create better experiences for their customers.

Insights from the report include:

  • Social shopping engagement rates are 30% higher than other status updates
  • Over 35 million people have shared a product on Facebook
  • 35% of people are more likely to buy a product if it has more Likes on the product page
  • Nearly 60% of Likes on product pages are driven by product owners
  • 22 million people have been driven to make a purchase based on a Facebook recommendation

Download: 8th Bridge
Date: July-August 2011

Filed under: Analysis, Research report, Studies, , , , , , , , , , , , ,

September 7, 2011 • 9:39 am 0

Social Commerce (by JWT) [English]

jwt

Title: Social Commerce Report
Type: Trend Research/Report
Author: JWT Intelligence
Opt-In: Yes
Short:

Social networks are well-established, as is e-commerce, but it’s only now that we’re seeing the meshing of the two and a great deal of hype around the possibilities. Our July trend report charts how retailers and other brands are using the social graph to engage consumers wherever they may be—creating more personal, accessible experiences—and to amplify word-of-mouth.

“Social Commerce” examines three trends: the rise of Facebook commerce (retailers selling directly on Facebook), overlaying the social graph on e-commerce sites and introducing that social graph to the brick-and-mortar world. We look at what innovative retailers and others are doing in these areas, as well as what’s driving each trend and the significance and potential for marketers. The report also spotlights things to watch in Social Commerce, from apps that enable sharing while shopping to Facebook Credits.

For this report, we interviewed experts and influencers in research, technology and business, and conducted quantitative surveys in the U.S. and the U.K. using SONAR™, JWT’s proprietary online tool.

As brands experiment with social commerce in this rapidly advancing space, what’s clear is that there’s tremendous potential, especially when it comes to targeting Millennials. We’ll continue to spotlight how smart marketers are fine-tuning their strategies and how consumer attitudes and behaviors are evolving.

Download: Social Commerce (note: you might have to try a few times, I got a lot of server errors)
Date: July 2011
Slideshare:

Filed under: presentation, Publication, Research report, Trend report, , , , , , , , ,

September 5, 2011 • 10:19 pm 0

Verzekeraars laten kansen liggen op social media (by ITDS) [Dutch]

idts

Title: IDTS onderzoek wijst uit: Verzekeraars lopen achter
Type: Research report
Author: IDTS
Opt-In: No
Short:

De Nederlandse verzekeraars lopen achter bij het inzetten van Social Media in vergelijking met andere bedrijven, de banken en buitenlandse verzekeraars. Zij laten daarbij kansen liggen om dichter bij de consumenten te komen en het vertrouwen te herstellen.

Dit is één van de belangrijke conclusies uit een breed, onafhankelijk onderzoek over Social Media in de verzekeringsbranche, een initiatief van ITDS Business Consultants uit Naarden. De interviews en metingen zijn in de eerste helft van 2011 gehouden onder 42 verzekeraars. Scoort de Nederlandse bedrijfstop 67% op Social Media, van de verzekeraars is slechts 26% op Facebook en 52% op Twitter actief.

Verder in het onderzoeksrapport analyses en visie, exclusief gericht op de verzekeringsbranche:

  • Consument centraal bij nationale en internationale cases
  • Facebook, hét nieuwe distributiekanaal, want daar zijn de klanten
  • De meerwaarde van mascottes
  • Groei mobiele websites niet gevolgd

Download: IDTS Report
Date: 2011

Filed under: Publication, Research report, Study report, , , , , , , ,

March 9, 2011 • 9:45 am 0

Digital Marketing Outlook 2011 (by SoDA) [English]

Title: 2011 Digital Marketing Outlook
Type: Research report
Author: Society of Digital Agencies
Opt-In: No
Short:

Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Twenty four SoDA member agencies have provided thought-provoking articles and case studies. And a 14-person panel comprised of guest contributors and notable CMO advisors have provided their insights. The result: an invaluable planning resource for marketers and agencies in 2011.

The 2011 Digital Marketing Outlook (DMO) study conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 43% planning to decrease traditional paid media investments.

Download: Society of Digital Agencies (SoDA) 2011 Digital Marketing Outlook
Date: February 2011

Filed under: Research report, Studies, , , , , , , , , , , , , ,

March 8, 2011 • 7:29 am 0

Generations online in 2010 (by Pew Internet) [English]

Title: Generations 2010
Type: Research report
Author: Pew Internet
Opt-In: No
Short:

This is the second report by the Pew Research Center’s Internet & American Life Project exploring how
different generations use the internet.

There are still notable differences by generation in online activities, but the dominance of the Millennial generation that we documented in our first “Generations” report in 2009 has slipped in many activities.

Download: Generations and tech
Date: December 2010

Filed under: Research report, Trend report, , , , , , , , ,

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