Media Publications Database

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September 15, 2011 • 1:40 pm 0

Social Media Around The World 2011 (by Insites Consulting) [English]

insitessocial

Title: Social Media Around The World 2011
Type: Study report
Author: Insites Consulting
Opt-In: Yes (for download, not for viewing)
Short:

73% of European Internet users use social network sites. In total this is about 347 million people. Facebook is the most popular site with 62% users.16% of European Internet users use Twitter. The Eastern-European Vkontakte is in third place with a 12% adoption. LinkedIn is 4th with 11% penetration amongst European Internet users. Within Europe it is mainly Eastern and Southern Europe who obtain good scores with a higher adoption than the European average. Western Europe’s score is lower at 66% adoption. These are some remarkable conclusions from an InSites Consulting survey amongst more than 9,000 consumers in 35 countries.

Download: Report 2011
Date: September 2011

Filed under: presentation, Publication, Studies, Study report, , , , , , , , , ,

September 13, 2011 • 10:20 am 0

The Social Media Report (by Nielsen) [English]

smrNielsen

Title: State of the Media: The Social Media Report
Type: Analysis report
Author: Nielsen
Opt-In: Yes (for download, not for online viewing)
Short:

SOCIAL MEDIA’s popularity continues to grow, connecting people with just about everything they watch and buy. Whether it’s a brand icon inviting consumers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertise-ment asking a consumer to “Like” a product on Facebook, people are constantly being driven to social media.

The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.In the U.S., social networks and blogs reach nearly 80 percent of active U.S. Internet users and represent the majority of Americans’ time online. The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Forty-eight percent of these consumers responded to a retailer’s offer posted on Facebook or Twitter.

As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.

Download: Download PDF
Date: Q3 2011

Filed under: Analysis, presentation, , , , , , , , , ,

September 12, 2011 • 1:51 pm 0

Social Commerce IQ: Retailers on Facebook (by 8th Bridge) [English]

retailsocial

Title: Social Commerce IQ: Retail
Type: Report
Author: 8th Bridge
Opt-In: Yes
Short:

Social commerce is the new frontier for the retail industry. The space has grown tremendously in the last two years and will be a multi-billion dollar industry by 2015. In this inaugural report, The Social Commerce IQ™: Retail, 8thBridge has analyzed the top 200 retailers on Facebook and ranked them based on their Social Commerce IQ™. We examine how these retailers use Facebook and what strategies are the most critical for success. We believe that retailers with a higher Social Commerce IQ™ create better experiences for their customers.

Insights from the report include:

  • Social shopping engagement rates are 30% higher than other status updates
  • Over 35 million people have shared a product on Facebook
  • 35% of people are more likely to buy a product if it has more Likes on the product page
  • Nearly 60% of Likes on product pages are driven by product owners
  • 22 million people have been driven to make a purchase based on a Facebook recommendation

Download: 8th Bridge
Date: July-August 2011

Filed under: Analysis, Research report, Studies, , , , , , , , , , , , ,

September 5, 2011 • 10:19 pm 0

Verzekeraars laten kansen liggen op social media (by ITDS) [Dutch]

idts

Title: IDTS onderzoek wijst uit: Verzekeraars lopen achter
Type: Research report
Author: IDTS
Opt-In: No
Short:

De Nederlandse verzekeraars lopen achter bij het inzetten van Social Media in vergelijking met andere bedrijven, de banken en buitenlandse verzekeraars. Zij laten daarbij kansen liggen om dichter bij de consumenten te komen en het vertrouwen te herstellen.

Dit is één van de belangrijke conclusies uit een breed, onafhankelijk onderzoek over Social Media in de verzekeringsbranche, een initiatief van ITDS Business Consultants uit Naarden. De interviews en metingen zijn in de eerste helft van 2011 gehouden onder 42 verzekeraars. Scoort de Nederlandse bedrijfstop 67% op Social Media, van de verzekeraars is slechts 26% op Facebook en 52% op Twitter actief.

Verder in het onderzoeksrapport analyses en visie, exclusief gericht op de verzekeringsbranche:

  • Consument centraal bij nationale en internationale cases
  • Facebook, hét nieuwe distributiekanaal, want daar zijn de klanten
  • De meerwaarde van mascottes
  • Groei mobiele websites niet gevolgd

Download: IDTS Report
Date: 2011

Filed under: Publication, Research report, Study report, , , , , , , ,

March 8, 2011 • 12:14 am 0

EU Internet access and use in 2010 (by Eurostat) [English]

Title: Internet access and use in 2010
Type: News release
Author: Eurostat
Opt-In: No
Short:

80% of young internet users in the EU27 active on social media. Share of households with broadband connections has doubled since 2006

Download: Eurostat Newsrelease
Date: December 2010

Filed under: Research release, , , , , , ,

March 7, 2011 • 11:50 pm 0

The Social Break-Up (by ExactTarget) [English]

socialbreakup

Title: The Social Break-Up (Report #8)
Type: White paper
Author: ExactTarget / CoTweet
Opt-In: Yes
Short:

In this report, we explore consumers’ motivations and actions as they terminate their relationships with brands through Email, Facebook, and Twitter:

  • Why consumers end brand
    relationships
  • How they go about terminating
    these relationships
  • The impact of this “social break-up” on
    consumers’ intent to do business with
    brands in the future

Download: Download part 8: The Social Break-Up
Date: February 2011

Filed under: Publication, Study report, White paper, , , , , , , , , , ,

December 6, 2010 • 9:46 am 0

Social Media Influencers 2010 (by Fresh Networks) [English]

smc2010

Title: Social Media Influencers 2010
Type: Research report
Author: Fresh Networks
Opt-in: Yes
Short:

Following on from the success of our social media monitoring tools review earlier this year, we’ve been testing  nine of the leading social media monitoring tools in order to assess how effective they are at identifying influencers.

We’ve tested Attensity 360, Brandwatch, Radian6, Alterian,Scoutlabs, Sysomos, Synthesio, PeerIndex and Social Radar using the subject  of  “organic baby food” as the test topic for our report.

We felt it would be interesting to see how well each of the tools could help identify influencers for this much-discussed topic. Will the tools pick out key “mummy bloggers” and frequently visited forum posts in parenting sites such as Mumsnet and BabyCentre?

Download: Report 2010
Date: December 2010

Filed under: Guides, Research report, , , , , , , , , , , , , , , , ,

November 15, 2010 • 1:15 pm 0

World Travel Market 2010 Industry Report (by WTM) [English]

travelmarket2010

Title: World Travel Market 2010 Industry Report
Type: Research Report
Author: World Travel Market UK
Opt-in: No
Short:

The World Travel Market 2010 Industry Report is based on the findings of two independent surveys conducted in September 2010. The first is poll of 1,257 World Travel Market stakeholders comprising of exhibitors (tourist boards and private sector travel industry organisations) and the industry’s
senior buyers from the WTM Meridian Club. The second piece of research is a survey of 1,000 UK holidaymakers, all of whom took a summer holiday in 2010. A full cross section of the UK public in all regions and income brackets were surveyed according to Market Research Society’s guidelines.

Download: 2010 Research Report
Date: November 2010

Filed under: Research report, , , , , , , , , ,

November 15, 2010 • 10:19 am 0

Social Media Survey 2010 (by Optix Solutions) [English]

optix

Title: Social Media Survey 2010
Type: Research report
Author: Optix Solutions
Opt-in: No
Short:

The increasing use of Social Media has created a fundamental shift in the way a business needs to think. Are you missing out on opportunities? Do you know what other businesses are doing? We’ve asked the questions and the results are in!

The Social Media Survey 2010 was created to help form an understanding of how organisations throughout the UK are using the various online platforms, what return they are yielding and gain an insight into the organisations future plans for Social Media. We hope that this report will serve as a foundation for your own Social Media success.

Download: Social Media Survey
Date: November 2010

Filed under: Research report, , , , , , ,

November 8, 2010 • 9:20 am 0

What is Twitter, a Social Network or a News Media? (by KAIST) [English]

Title: What is Twitter, a Social Network or a News Media?
Type: Research Report
Author: Department of Computer Science, KAIST
Opt-in: No
Short:

Twitter, a microblogging service less than three years old, commands more than 41 million users as of July 2009 and is growing fast. Twitter users tweet about any topic within the 140-character limit and follow others to receive their tweets. The goal of this paper is to study the topological characteristics of Twitter and its power as a new medium of information sharing.

We have crawled the entire Twitter site and obtained 41.7 million user profiles, 1.47 billion social relations, 4,262 trending topics, and 106 million tweets. In its follower-following topology analysis we have found a non-power-law follower distribution, a short effective diameter, and low reciprocity, which all mark a deviation from known characteristics of human social networks~\cite{Newman03}. In order to identify influentials on Twitter, we have ranked users by the number of followers and by PageRank and found two rankings to be similar. Ranking by retweets differs from the previous two rankings, indicating a gap in influence inferred from the number of followers and that from the popularity of one’s tweets. We have analyzed the tweets of top trending topics and reported on their temporal behavior and user participation. We have classified the trending topics based on the active period and the tweets and show that the majority (over 85%) of topics are headline news or persistent news in nature. A closer look at retweets reveals that any retweeted tweet is to reach an average of 1,000 users no matter what the number of followers is of the original tweet. Once retweeted, a tweet gets retweeted almost instantly on next hops, signifying fast diffusion of information after the 1st retweet.

To the best of our knowledge this work is the first quantitative study on the entire Twittersphere and information diffusion on it

Download: 2010 Twitter Research
Date: April 2010

Filed under: Research report, , , , , , , , ,

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