Title: Social Media Around The World 2011
Type: Study report
Author: Insites Consulting
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73% of European Internet users use social network sites. In total this is about 347 million people. Facebook is the most popular site with 62% users.16% of European Internet users use Twitter. The Eastern-European Vkontakte is in third place with a 12% adoption. LinkedIn is 4th with 11% penetration amongst European Internet users. Within Europe it is mainly Eastern and Southern Europe who obtain good scores with a higher adoption than the European average. Western Europe’s score is lower at 66% adoption. These are some remarkable conclusions from an InSites Consulting survey amongst more than 9,000 consumers in 35 countries.
Download: Report 2011
Date: September 2011