Media Publications Database

We find the best Media/Advertising publications for you.

March 30, 2012 • 2:10 pm 0

Digital Britain: the truth about how we live today through technology (by Dare)

digitalbritain

Title: Digital Britain
Type: Book
Author: Dare
Opt-In: Yes (Pay with a Tweet)
Short:

Men rule the web. Gaming’s for geeks. Women aren’t interested in tech. iTunes is the most popular music player. Those with the most followers on Twitter have the most
influence. The iPad is mostly used on the go. Right? Wrong. Our collective knowledge about how people live today through technology is so tangled up by satisfying yet shallow soundbites, lazy research and the biased rhetoric of specialists, it’s hard to know what people really do today.
How do they talk, watch, listen, read, play games, socialise, research and buy in today’s increasingly digital world? How does this differ between the sexes and generations? If your brand is going to connect with consumers in the digital age, you need better answers to questions like these.

This report is the start of that. By drawing together quality research from hundreds of different referenced sources it paints a picture of current media and technology consumption and how that might develop in the future. It should make you more knowledgeable. It should give you the arsenal to fight for strategies and creative solutions that go against tired convention. But it should also flag up when you’re in
danger of jumping on a bandwagon and wasting your precious marketing budget.

In short, this report should help you unpick the truth from the myth.

Download: Digital Britain
Date: March 2012

Filed under: Book, Publication, White paper, , , , , , , , , , ,

January 9, 2012 • 9:00 pm 0

Talking, Texting, Poking and Dating (by Ericsson) [English]

Ericsson

Title: How teenagers are using technology in their social lives
Type: Research Report
Author: Ericsson
Opt-In: No
Short:

How do teenagers prefer to communicate and socialize with each other? At Ericsson, we think their behavior has important implications for the future of devices and technology. In 2011, Ericsson ConsumerLab carried out research into what those implications will be.

The research focused on US teenagers aged between 13 and 17. The quantitative part of the research consisted of almost 2,000 online surveys, and involved a representative sample of 20 million people between 13 and 17 years of age. The research took place between June and November
2011. The qualitative element of the research consisted of two
parts. In the first, one-hour-long interviews were conducted with 32 respondents from Long Island, New York. Following this, 12 of the teenagers were selected for two-hour-long interviews. The survey sample was selected to be representative of the entire US, and the behavior
reported is similar to that in many other countries. This brochure presents some initial findings of the research.

Download: PDF
Date: December 2011

Filed under: Research release, Research report, , , , , , , ,

November 21, 2011 • 10:58 am 5

Always On Women (by Ad Age/JWT) [English]

alwaysonwomen

Title: Always On Women: A Survey of how women are using technology today
Type: White paper
Author: Ad Age / JWT Intelligence
Opt-In: No
Short:

So many women are using digital and mobile tools it’s hard to target all of them. Here’s a look at the mobile warriors as well as the more casual,utilitarian users.

The top three must-have mobile phone functions for women: making calls, texting and taking pictures and videos, according to a survey we conducted earlier this year in partnership with Advertising Age. While the top two are no-brainers, it’s notable that women were more likely to cite the ability to take pictures and videos (37%) than accessing the Internet and emailing.

As the family chroniclers, women have long used cameras to capture memories—birthdays, graduations and other milestones. Now, a camera is always in her pocket, and as smartphone cameras get turbocharged, it can record quality images as well as video. As a result, women are capturing not only the big but the small: a son’s scowl on a car ride, a daughter’s ice cream-covered face. These micro-moments or micro-achievements, which were rarely chronicled before, are not only recorded but shared in real time via email, text, Facebook or, increasingly, a photo-sharing app. For brands, there’s opportunity to better embrace, encourage and leverage this behavior.

Download: Always On Women
Date: November 2011

Filed under: Survey report, White paper, , , , , , , , , ,

March 8, 2011 • 7:29 am 0

Generations online in 2010 (by Pew Internet) [English]

Title: Generations 2010
Type: Research report
Author: Pew Internet
Opt-In: No
Short:

This is the second report by the Pew Research Center’s Internet & American Life Project exploring how
different generations use the internet.

There are still notable differences by generation in online activities, but the dominance of the Millennial generation that we documented in our first “Generations” report in 2009 has slipped in many activities.

Download: Generations and tech
Date: December 2010

Filed under: Research report, Trend report, , , , , , , , ,

November 4, 2010 • 11:52 am 0

Americans and their gadgets (by Pew Internet) [English]

Title: Americans and their gadgets
Type: Research report
Company/author: Pew Research Center’s Internet & American Life Project
Opt-in: No
Short:

In recent years the digital world has expanded far beyond the desktop1, and consumers can now choose from an array of devices capable of satisfying their need for “anytime, anywhere” access to news, information, friends and entertainment. This report examines the latest research from the Pew Research Center’s Internet & American Life Project regarding seven key appliances of the information age:

  • Cell phones
  • Desktop and laptop computers
  • Mp3 players
  • Game consoles
  • Tablet computers and e-book readers

These findings are based on a survey of 3,001 American adults (ages 18 and older) conducted between August 9 and September 13, 2010. The margin of error is +/- 3 percentage points. Interviews were conducted in English and Spanish, and the survey included 1,000 cell phone interviews.

Download: Americans and their technology devices
Date: October 2010

Filed under: Research report, , , , , , , , , ,

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