Title: Fear of Missing Out
Type: Trend Research
Author: JWT Intelligence
We’ve always had a fear of missing out—that our peers are doing, in the know about or in possession of more or something better than us—but today it’s exploding with the onset of real-time, location-based and social media tools.
This trend report, which updates our May 2011 report with new quantitative and qualitative data, explores the FOMO phenomenon. We identify which cohort is most prone to FOMO and how they respond to it, spotlight how FOMO is manifesting in the zeitgeist, and look at the wide-ranging potential for brands seeking to tap into FOMO.
In addition to desk research, we interviewed experts and influencers in technology and academia, and conducted a survey in the U.S. and the U.K. using SONAR™, JWT’s proprietary online tool. The survey polled 1,270 adults aged 18-plus and 110 teens from Jan. 19-24.
Download: JWT Publications Download
Date: March 2012
Filed under: Survey report, Trend report, 2012, fear, fomo, intelligence, jwt, jwtintelligence, report, research, trend, trends
December 26, 2011 • 6:31 pm
Title: De Grote Stagnatie begint nu echt!
Author: Adjiedj Bakas
Trendwatcher Adjiedj Bakas maakt jaarlijks een rapport op over de trends van het komende jaar. Zo ook dit jaar, zo voorspelt Adjiedj voor 2012 er (eindelijk) concurrentie komt voor de iPad, het einde van online privacy, en benadrukt dat consumenten zich steeds bewuster zullen worden van hun digitale voetafdruk. Cloud computing zowel een zegen (data anytime, anywhere beschikbaar) als een vloek (afhankelijkheid, gevaar van misbruik).
Download: Trendrapport 2012
Date: November 2011
Filed under: Trend report, 2012, bakas, draak, dragon, marketingfacts, nederland, netherlands, report, trend, trends
September 15, 2011 • 10:31 pm
Title: World Payments Report 2011
Now in its seventh year, the World Payments Report (WPR) from Capgemini, The Royal Bank of Scotland (RBS), and Efma looks at how the global payments landscape is responding to shifts in economic and competitive conditions, advances in technology, increased regulatory pressure, and evolving customer demands.
Payments have weathered the economic crisis well: the volume of non-cash payments globally continued to grow in 2009, albeit at a more modest pace than in recent years. Initial data suggests the growth in volumes picked up again in 2010, but several external and internal factors are driving banks and forcing transformation in the industry.
The World Payments Report 2011 looks first at the global and regional trends in payments volumes; then outlines the potential effects of various regulations and industry initiatives on payments; before exploring how those trends are driving industry transformation.
Date: Q3 2011
Filed under: Analysis, Research report, Trend report, bank, capgemini, evolution, global, international, payment, rbs, trend, trends
Title: 11 Innovatie Airlines to keep an eye on in 2011
Type: Trend report
At airlinetrends.com we are continuously on the lookout for innovative products and services launched by airlines around the world as a response to industry and consumer trends. Taking a cue from the famous line of sci-fi writer William Gibson that “the future is already here, it’s just unevenly distributed,” we are kicking 2011 off with our take on the 11 most innovative airlines to keep an eye on in the coming year. Be it either to learn from, get inspired by, or even copy from, the 11 airlines we have selected provide an overview of what innovative products and services passengers are experiencing on airlines around the world.
Download: Innovative Airlines
Date: Early 2011
Filed under: Publication, Trend report, 2011, airline, airlines, innovation, innovative, publication, report, trend, trends