Title: Social Media Influencers 2010
Type: Research report
Author: Fresh Networks
Opt-in: Yes
Short:
Following on from the success of our social media monitoring tools review earlier this year, we’ve been testing nine of the leading social media monitoring tools in order to assess how effective they are at identifying influencers.
We’ve tested Attensity 360, Brandwatch, Radian6, Alterian,Scoutlabs, Sysomos, Synthesio, PeerIndex and Social Radar using the subject of “organic baby food” as the test topic for our report.
We felt it would be interesting to see how well each of the tools could help identify influencers for this much-discussed topic. Will the tools pick out key “mummy bloggers” and frequently visited forum posts in parenting sites such as Mumsnet and BabyCentre?
Download: Report 2010
Date: December 2010
Filed under: Guides, Research report, alterian, attensity, brandwatch, freshnetworks, influencers, monitoring, peerindex, radian6, scoutlabs, social media, socialmedia, socialradar, synthesio, sysomos, tools, tracking, web
